LONDON - s4story -- Bird will be spearheading Fanblast's massive

expansion across three of the world's most commercially active creator economies –

the United States, United Kingdom, and Australia.

Bird's transition reflects a broader maturation within the subscription-led creator

sector. Over the past four years, Sam, alongside his wife and business partner Kailah

Casillas built Surge into a globally operating talent studio specialising in branding,

growth strategy and premium production for online creators. Having expanded Surge across Miami, Los Angeles, London and Sydney, Bird is now redirecting that operational expertise into his newly acquired asset.

Fanblast is positioned not as a competitor to subscription platforms such as OnlyFans, but as a complementary monetisation layer. The tool enables creators to offer premium, direct fan access via iMessage and WhatsApp, unlocking incremental revenue without requiring audience migration or reliance on new platform adoption.

At a time when artificial intelligence and automation tools are rapidly entering the creator economy, Fanblast – under Bird's ownership – is taking a deliberate no-AI approach, centering its model on direct, creator-led communication. "Having worked closely with subscription creators at scale, I've seen both the

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strengths and the structural gaps in existing platforms," said Bird.

"By taking ownership of Fanblast, I can ensure we provide the infrastructure that strengthens

what creators are already building. It adds an additional revenue layer without

forcing them to shift audiences or dilute brand control. The opportunity lies in infrastructure that enhances, not replaces."

Patrick Stasek, who co-founded Fanblast, will step down as CEO following the sale to Sam Bird. Stasek said he is proud of the platform the team has built and is confident the company will continue to grow under its new ownership, adding that he is happy to leave Fanblast "in safe hands" and wishes Sam the very best moving forward.

The timing of Sam's purchase couldn't be better, with new reports suggesting that OnlyFans creators are now among the highest earners in the United States, while tech bosses dominate in China and surgeons and specialist doctors top the lists in countries like Germany, Japan and Italy.

The scale of the creator economy is massive — Americans alone spent about

$2.6–$2.64 billion on OnlyFans in 2025, roughly $7.9 million every single day.

Meanwhile, AI engineers and even political leaders are reportedly among the

highest-paid in India and France, with investment bankers leading in the UK,

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software engineers in Canada, and surgeons + senior political figures in Brazil.

***END***

About Sam Bird:

Sam Bird is a UK entrepreneur and television personality best known for Love Island

UK. He co-founded Surge, a globally operating Creator agency, and now serves as VP

of Fanblast Worldwide, leading expansion across the USA, UK and Australia.

About Surge:

Surge is a female-focused talent studio specialising in branding, growth strategy and

long-form production for subscription-led adult creators. Operating internationally

for four years, Surge has built scalable brand infrastructure for creators across key

global markets.

About Fanblast:

Fanblast is a creator monetization add-on tool designed to generate incremental

revenue without requiring audience migration. By integrating with iMessage and

WhatsApp and maintaining a no AI communication model, Fanblast enables authentic, high-value fan engagement while strengthening existing subscription platforms.

WEBSITE: https://fanblast.com/