NEW YORK - s4story -- Dale Carnegie & Associates announced the release today of a new hardcover book, Sell! The Way Your Customers Want to Buy. Moving beyond transactional sales that don't drive long term customer loyalty, Sell! focuses on helping readers develop the kind of RELATIONSHIPS with prospects and customers that lead to sustained success.

"The book Sell! draws on the same core principles that we teach around the world, the ones that have worked in thousands of organizations and for millions of people," said Dale Carnegie Training President and CEO Joe Hart. "The Dale Carnegie principles – first laid out in How to Win Friends and Influence People – are learnable, systematic, and universally applicable. And they really do help people to improve their lives. It's why I am so passionate about what we do."

In Sell! you will learn:

• The two traits customers value most in their salespeople
• Which types of questions are rarely asked – except by top salespeople
• When customers would be willing to pay more for your solution or product
• Why what you think matters to customers and to your results
• How to get free access to additional online training resources

In Sell! The Way Your Customers Want to Buy, Dale Carnegie & Associates reviews the REAL modern sales cycle: one that depends on your ability to win over not just the buyer, but also the influencers, and to understand what today's customers want from you (and don't). Readers will learn the five stages to master in the modern selling process, and benefit from stories of real-life selling situations told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between.

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This book combines insightful new research, a modern sales process, and time-tested human relations principles to deliver valuable guidance on what works today to grow sales, anywhere in the global economy.

Sell! is now available at Barnes & Noble and other fine retailers. The digital edition is available on Apple (iBook) and other major digital platforms. It is published by G&D Media.

"We are excited to be partnering with Dale Carnegie on this unique and powerful new product that distills their sales courses into the form of a book," said G&D Media CEO Gilles Dana. "By purchasing Sell! now, readers can also redeem the unique opportunity to access free online tools and video learning from the Dale Carnegie Training courses."

ISBN:

9781722510107 (hardcover)

9781722521165 (eBook)

About the Author:

DALE CARNEGIE & ASSOCIATES

Dale Carnegie helps people from all walks of life become fearless, giving leaders the confidence that they need to get the most out of life and work.  Headquartered in Melville, New York, Dale Carnegie is represented in all 50 of the United States and over 82 countries. More than 2,700 trainers present Dale Carnegie programs in 32 languages every day.  For over 100 years, Dale Carnegie has helped communities all over the world prosper by improving the personal and financial well-being of the people who live there, and the companies that do business there. Today, they continue to cross borders and generations, showing people how to tap into the best parts of themselves to create positive change.  Over 8 million people worldwide have attended Dale Carnegie training courses.

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G&D MEDIA is a leading publisher of print books and e-books in personal development and business. Each of its titles empowers you to open your mind and expand your horizons under the guidance of a bestselling author or established self-development thought leader. G&D Media is distributed to the trade by Two Rivers Distribution, a division of Ingram Content Group. More about G&D Media can be found at: www.ganddmedia.com