LONDON, July 2, 2025 ~ According to a recent study conducted by JEGI CLARITY, a leading investment bank for the media, information, marketing, and technology sectors, Data & AI and Business Intelligence and Analytics are the most sought-after areas for mergers and acquisitions (M&A) among buyers. The study involved in-depth analysis of the data and AI consulting market through direct conversations with strategic buyers in the industry.

The main objective of the study was to gain insights into what buyers are actively seeking in terms of acquisitions. This included factors such as capabilities, vertical focus, geographies, deal size, and software platforms used to develop solutions. The findings were based on the demands of their clients.

One of the key findings from the study was that strategic acquirers prioritize businesses with clear market leadership, scalable and in-demand services, and recurring revenue models. They are particularly interested in firms that demonstrate vertical specialization in data-critical industries, have premium partnership status with key software vendors, and possess advanced technology or workflow tools that enable efficiency and differentiation at scale.

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The study also involved interviews with market experts to determine where value is being created in this space. It was found that firms providing integrated end-to-end capabilities are viewed as well-positioned to support their clients' long-term digital transformation agendas.

For those interested in delving deeper into the findings of this research, a full set of slides can be downloaded from JEGI CLARITY's website. For further inquiries or discussions about the findings, interested parties can contact Jonathan Davis or Daniel Hart.

This study highlights the growing demand for data and AI consulting services in today's market. With strategic acquirers actively seeking out firms with specific capabilities and expertise, it is evident that this sector will continue to see significant growth in the future.

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