BOSTON - s4story -- The updated brand reflects DSS's mission to give early‑stage founders the clarity, confidence, and lived‑experience knowledge needed to build real companies.

"Founders don't need more noise. They need lived experience and a clear path," said Rosenberg. "Designing Successful Startups brings everything together so founders can learn, build, and grow inside one ecosystem."

A Unified Founder Education Ecosystem

The DSS brand now integrates Rosenberg's full suite of founder‑support resources, including:

• the Designing Successful Startups podcast
• the Who Says You Can't Startup! online course
• the Tech Startup Toolkit book
• the Founder Dialogs email series
• the Founder Webinar series
• tools, insights, and lived‑experience content drawn from Rosenberg's nine‑startup career

All programs are now accessible through www.jothyrosenberg.com.

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Upcoming Live Founder Webinar — October 7, 2026

To mark the brand update, DSS will host a live webinar titled: "The Nine Startup Lessons: What 43 Years and Nine Companies Teach You About Surviving, Winning, and Not Getting Crushed."

Date: Wednesday, October 7, 2026
Time: 11:00 AM PT / 2:00 PM ET
Registration: Reserve Your Spot https://us02web.zoom.us/meeting/register/H_XuEoX0TAWhWeIUI7C7mQ

The session will walk founders through Rosenberg's nine‑startup timeline, highlighting essential patterns behind product‑market fit, investor dynamics, leadership mindset, and survival strategy.

About Designing Successful Startups

Designing Successful Startups (DSS) is a founder‑education ecosystem built by entrepreneur Jothy Rosenberg, dedicated to helping founders avoid common pitfalls and accelerate their path to success. Through courses, tools, and lived‑experience insights, DSS equips founders with the frameworks needed to build companies with clarity and confidence — and to flip the script on the statistic that 8 out of 10 startups fail by giving founders the knowledge required to land on the winning side.