LAS VEGAS - s4story -- Multidisciplinary entrepreneur and business powerhouse Chestine Danielle "Danni" Washington has announced her transition from franchisee to franchise partner through a newly formed partnership with the Rollplay Cinnamon Roll Franchise Company. This strategic move positions Washington at the helm of one of the nation's emerging dessert brands as she joins forces with Juan Edgerton, the original founder of The Peach Cobbler Factory, and three additional business leaders.

The partnership marks another significant milestone in Washington's expanding business portfolio and reflects her commitment to helping build, scale, and elevate franchise brands rooted in community, quality, and innovation. Beginning January 2026, Washington will assist in developing and expanding the company's new headquarters in Nevada, signaling a major growth phase for Rollplay and a fresh footprint in the national dessert franchise landscape.

"This partnership is about creating something unforgettable," said Danni Washington. Rollplay is more than a dessert brand, it's a vision of joy, comfort, and community. I'm honored to help shape its future and build a franchise model that opens doors for more entrepreneurs to win."

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Rollplay Cinnamon Roll Franchise Company is on track to become one of the most anticipated dessert concepts of 2026, combining handcrafted cinnamon rolls with a next-generation franchise strategy. Washington's expertise in scaling businesses paired with her background in psychology, leadership, and multi-market expansion brings a dynamic layer of strength to the company's growth trajectory.

With successful ventures in tax, mental health, real estate, and franchising, Washington continues to build a legacy defined by empowerment and economic opportunity. Her partnership with Rollplay reflects her unwavering commitment to helping entrepreneurs from first-time franchisees to seasoned investors tap into generational wealth through ownership and strategic growth.

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About Danni Washington
Chestine Danielle "Danni" Washington is a celebrated entrepreneur, behavioral analyst, and wealth strategist with a diverse portfolio spanning finance, mental health, real estate, and franchising. Known for scaling the Association of Rich Tax Professionals to 32 offices in 15 states, she continues to use her platforms to mentor aspiring entrepreneurs and expand access to financial success.

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Kells@TheJamisonAgency.com