Popular on s4story
- The Two Faces of Charles D. Braun: How the Novel, Posthumously Yours, Came to Life - 655
- Her Magic Mushroom Memoir Launches as a Binge-Worthy Novel-to-Podcast Experience - 642
- Conversations Media Group Expands with C.O.R.E., Mobilizes a Client Network to Amplify Voices - 593
- "Leading From Day One: The Essential Guide for New Supervisors" Draws from 25+ Years of International Management Experience - 566
- Inspire, Excite, and Whet Your Appetite in "Matt's St. Louis Food Story" Available Now! - 551
- Nashville International Chopin Piano Competition Partners with Crimson Global Academy to Support Excellence in Education - 534
- Where the Miami Dolphins Stand After Week 1 - 519
- Which NFL Teams Can Rebound from Week 1? OddsTrader Breaks Down the Biggest Questions - 421
- Open Art Call | The Art of Artificial Intelligence | Copenhagen - 272
- Albuquerque's Z-CoiL Footwear Brings All-American Family Business Story to Shark Tank Season Premiere - 262
Steel Oak Coffee Launches First Interactive Coffee Flavor Wheel for Consumers
S For Story/10674176
With 80% of Americans drinking coffee daily but only 10% choosing specialty, Steel Oak's interactive Flavor Wheel helps consumers explore higher-quality options as rising commodity prices close the gap with specialty coffee.
ORMOND BEACH, Fla. - s4story -- Ormond Beach, FL — Steel Oak Coffee, a specialty coffee roaster based in Florida, has launched the first interactive Coffee Taster's Flavor Wheel designed for consumers to shop coffee by taste.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on S For Story
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Traditionally reserved for coffee professionals and Q-graders, the Coffee Taster's Flavor Wheel has been reimagined by Steel Oak Coffee into an intuitive retail tool. Visitors to the roaster's website can explore categories like Floral, Fruity, or Chocolate, then instantly see coffees that match those sensory notes—making specialty coffee more approachable than ever.
"Our goal was to bridge the gap between how roasters taste and how customers shop," said Carl Dupper, CEO of Steel Oak Coffee. "This tool makes the professional flavor vocabulary both interactive and approachable, while guiding people to discover coffees that fit their palate."
More on S For Story
- City Council Candidates Unite Behind "Common Sense Contract with NYC"
- HUMAN SOFTWARE: A Life in I.T. - Debut Novel - AI and Dehumanisation in the Modern Workplace
- DonnaInk Publications Releases Fall 2025 Newsletter: The Inkline
- TopicInDetail.com Unveils "Do it Free AI" – AI Powered Search Engine That Gives You Plan and Resources To do anything
- Root Canal Specialist In Frederick Maryland Joins Pearlfection Dentistry
Why It Matters
More than 80% of Americans drink coffee daily, yet fewer than 10% choose specialty—a category defined by quality, traceability, and flavor depth. At the same time, the price of commodity coffee has risen 21% in the past year, narrowing the gap between mass-market blends and specialty beans. Unlike commodity coffee, specialty roasters such as Steel Oak are less impacted by tariffs and global price swings, allowing them to offer higher-quality coffee at prices now comparable to grocery store options.
By connecting everyday drinkers directly to flavor-driven choices, Steel Oak Coffee's interactive wheel makes specialty coffee accessible at a moment when consumers are primed to upgrade their daily cup.
Key Highlights
- First known interactive Coffee Taster's Flavor Wheel in specialty coffee e-commerce
- Consumers can shop by flavor preference instead of origin or roast level
More on S For Story- Eastman Craighead Periodontics Expands Patient Access and Convenience with In-Network Insurance Partnerships and Complimentary Second Opinions
- RagMetrics Featured in IDC MarketScape for Generative AI Evaluation and Monitoring Technology
- LadyCakes Bakery Announces Release of New Children's Book with Local Celebration Events
- Heritage at South Brunswick Announces New Single-Family Home Collection
- Mark Roher Law's Pre–Veterans Day Workshop for AI Bankruptcy Solutions Engages Over 1,000 Participants
- Simplifies the buying process while encouraging exploration and education
About Steel Oak Coffee
Founded in 2016 in Ormond Beach, Florida, Steel Oak Coffee is built on the pillars of integrity, authenticity, and community. The roaster sources seasonal, ethically grown beans and roasts them in small batches to highlight their true character and terroir. With a commitment to education, transparency, and innovation, Steel Oak Coffee continues to push the boundaries of consumer coffee experiences.
Source: Steel Oak Coffee
0 Comments
Latest on S For Story
- Author Donna L. Quesinberry Announces Powerful Lineup of Fall/Winter 2025 Titles
- New Bisaya-English Picture Book Celebrates Filipino Culture
- Visionary Author Bruce Goldwell Releases Near-Future Events: A Futurist's High-Probability Outlook
- Author Tania Maria Person Invites Readers to Look Beyond the Surface in New Book
- AJF Junk Removal Launches New Online Booking, Honoring a Legacy of Service in Metro Detroit
- Emirates Digital Press Launches AI-Powered Publishing Revolution Under CEO Ahmed Alhosani
- New Book Release: The Great Acorn Misunderstanding
- Newly-published: "Collected Poems: Book 1" by Michael Tolkien
- Are TV Commercials A Good Return On Investment?
- New Tagalog-English Phrasebook Makes Learning Filipino Fun and Easy
- 2025 IRMA Awards Winners Announced
- Psalmist Sylmac Announces Release of "You Reign" – A Powerful New Worship Song
- New Activity Book Makes Learning Vowel Trigraphs Fun for Young Readers
- Nashville International Chopin Piano Competition partners with Lipscomb University to host 2025 competition
- Mystic Ink Publishing releases the audio book of award-winning Night Whispers set in Dorchester MA
- All Y'alls Foods Expands Global Reach: It's Jerky Y'all Now Available on Amazon Across 10 European Marketplaces
- Clarity Attracts. Confusion Repels. More Than Twenty Years Later, Kary Oberbrunner's Businesses and Brands are More Relevant than Ever
- 16653 Broadwater Ave in Winter Garden's Twinwaters Community Goes Under Contract in Just 22 Days — Far Outpacing the Local Average
- Dr. Frederic Scheer to Speak at Big Sky AI Forum in Bozeman, Montana
- New Book Empowers Seniors with Diabetes to Live Stronger, Longer Lives