SYDNEY - s4story -- Evolve Grips is excited to announce that it has been recognised with a prestigious Australian Good Design Award in the Sport and Lifestyle Product Design category for their ergonomic gym grips.

The Australian Good Design Awards is one of the world's longest-running international design award programs, and this year's winners were presented with their trophies over the weekend at the annual Good Design Awards Ceremony held at the Sydney International Convention Centre. This year's theme, "Design for Better", underscores the vital role design plays, and the Awards showcase how design has the power to drive positive change for people, planet, and prosperity.

Evolve Grips Wins Australian Good Design Award
In partnership with SOS Product Design, Evolve Grips has revolutionised the fitness industry, challenging the traditional cylindrical design of fitness equipment. Their ergonomic gym grips provide all the benefits of conventional thick grip training, such as increased muscle activation and grip strength; however the patented design also moulds to users' hands to improve form and prevent wrist strain and injuries while lifting weights.

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Jurors from the Australian Good Design Awards judging panel have recognised the unique shape and innovative design of Evolve Grips, providing the following statements in their jury comments:

"Evolve Grips are the next generation of thick grips for resistance training."

"Innovative design highlighting issues with current gym grips."

"For a relatively simple product, it has had significant research from an ergonomic standpoint, which translates into a product that was primarily designed with a function-first mindset."

"A brilliant showcase of innovation and impact."

About the Australian Good Design Awards
The Australian Good Design Awards recognise design excellence from around the world, across 13 Design Disciplines and more than 35 categories, spanning the built environment, product design, engineering, digital, social impact, policy design and many more categories.

Each entry undergoes a rigorous evaluation by over 80 international Jurors, assessed against three core criteria: Good Design, Design Innovation, and Design Impact.

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Rachel Wye, Managing Director of Good Design Australia, reflects on the calibre of this year's entries: "The standard of Award Winners in this year's Australian Good Design Awards was the highest on record, with game-changing projects that push the envelope of good design, design innovation and design impact. These Awards clearly demonstrate the transformational power of design to create a better and more sustainable future."

For further information about Evolve Grips, visit https://www.evolvegrips.com

For all media enquiries, contact Jason Tan at jason.tan@evolvegrips.com