NEW YORK - s4story -- A social media influencer with close to 7 million Facebook followers is launching a new brand.

Katie Anderson is launching Kander by Katie Anderson, a new ecommerce experience featuring elegant blankets hand-crafted by Anderson herself. Preordering opened today, with blankets to start shipping in a few weeks.

Every luxury blanket hand woven by Kander is made from 100 percent polyester microfiber. The opening collection will include four different blankets featuring stylish, minimalist designs and colors. Blankets ship for free to customers throughout the United States.

Anderson is a creative photographer who has grown a large social media following over the last few years, reaching more than 3.6m followers on her personal Instagram, @kcstauffer, and more than  6.7m on her Facebook page, @overourwall.

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She and her family built their social media brand around high quality photography and humorous videos she makes with her daughters.

"It has been such an honor to share our life with millions of people around the world who enjoy looking through this window into our precious and fun moments," Anderson said. "We are so excited to now grow the community we've built by offering a beautiful and tangible way for others to feel like they are a part of our family through our beautiful handmade blankets."

Kander blankets and throws were designed to improve the aesthetic of everything from bedrooms to living rooms and even dorm rooms. Sophisticated yet durable, they can be enjoyed at home or on family outings.

"Whether you want to stay warm at the beach, enjoy a family cuddle by the fire, or simply want an elegant throw for your living room, our versatile blankets were created to keep you warm and cozy on every occasion while adding beauty to your life," Anderson said. "We are so delighted to bring our blankets to our fantastic fans and their friends."

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As a socially conscious company, Kander by Anderson is donating a portion of their profits to
the nonprofit organization Share Our Strength: No Kid Hungry (shareourstrength.org) to fight child hunger in America. Their goal is to help feed as many hungry children and families as they can through their blanket sales.

Learn more about Kander by Katie Anderson and sign up for the newsletter to stay informed about the company's official launch at https://kanderinc.com. Follow the brand on Instagram at @kanderinc and on Facebook at https://www.facebook.com/KanderbyKatieAnderson.