POOLE, U.K. - s4story -- Flame Crafters, the family-run UK retailer specialising in indoor fires and outdoor fire tables, is celebrating its two-year anniversary with the announcement of several new product categories, including outdoor saunas, wood-fired hot tubs and traditional BBQ huts.

Founded in 2023, Flame Crafters has grown steadily by offering design-led products and clear, supportive guidance to customers upgrading their homes and gardens. The company has developed a reputation for helping homeowners choose fireplaces, fire tables and heating solutions with confidence, particularly in a market where customers often feel overwhelmed by technical details and installation considerations.

"Our second anniversary marks an exciting moment for us," said co-founder Daniel Legg. "We are preparing to broaden our range to include outdoor wellness and Nordic-style living products. These additions expand on what our customers already love about Flame Crafters — creating warm, inviting spaces for family, friends and relaxation."

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Team Growth and a Strengthening Brand Identity

The Flame Crafters team also welcomed a new member this year. Tulula, a Maltipoo, joins as the company's enthusiastic apprentice, working alongside Dylan, the Cavapoochon who holds the internal title of Chief Executive of Cosiness. Both form part of the company's warm, family-centred identity and feature regularly in community updates and social content.

"Our team culture is important to us," said Daniel. "Dylan and Tulula may have playful roles, but they symbolise the heart of our brand. Home should feel comforting and joyful, and our products reflect that same spirit."

Expanding Into Outdoor Wellness and Garden Living

Flame Crafters' upcoming product expansion includes:

• Outdoor saunas
• Hand-built wood-fired hot tubs
• Scandinavian BBQ huts and cabins
• Extended outdoor heating solutions

These additions reflect a growing UK trend toward at-home wellness spaces and year-round outdoor entertaining. The new categories complement the company's existing success with outdoor gas fire tables and bioethanol fire pits.

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"We've seen strong interest in transforming gardens into comfortable social spaces," Daniel added. "Expanding into outdoor wellness products is a natural evolution for us and reflects our customers' changing lifestyles."

Commitment to Customer Experience

Flame Crafters continues to operate with a service-led philosophy:
"We treat every customer like they're the reason we exist."
This approach guides everything from product recommendations to after-sales support.

About Flame Crafters

Flame Crafters is a UK-based, family-run retailer offering indoor and outdoor flame-based appliances, including electric media wall fires, stoves, fire tables, gas fire pits and bioethanol heating solutions. The company focuses on honest guidance, quality design and creating cosy spaces for homes and gardens.

For More Information

Visit Flame Crafters:
https://www.flamecrafters.co.uk