LONDON - s4story -- MyJoyToys has launched its official Community Forum, marking the company's sixth adult-industry first and continuing its mission to reshape how the sector supports emotional wellbeing and mental health.

The platform introduces a dedicated mental health and peer-support discussion space designed to move the conversation beyond products and toward shared experiences and safe community interaction.

Unlike traditional brand forums that centre on product discussions, the MyJoyToys Community Forum focuses strictly on mental health, emotional wellbeing, identity and peer support. Product and toy discussions are intentionally excluded to keep the space centred on wellbeing.

At the centre of this milestone is founder Kelly, who built the forum from the ground up to prioritise safety, moderation and community protection from day one. The platform was not outsourced or developed by external teams. Kelly independently designed the structure, community guidelines and long-term vision as part of MyJoyToys' growing wellbeing-focused ecosystem.

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This solo-built approach mirrors the development of the company's AI mental-health companion bots and CEO-designed mental health clothing line. Industry observers note that while many brands host product discussion forums, a mental-health-first peer support forum created from scratch by an adult retailer founder is unprecedented.

The MyJoyToys Community Forum has one clear purpose: peer support, identity discussion and mental health conversation. It is not a product advice or product discussion space. By separating peer support from commerce, MyJoyToys aims to create an environment where users can connect without sales pressure or marketing influence.

With this sixth global industry first, Kelly and MyJoyToys have further cemented their position as pioneers reshaping how the adult industry views and approaches mental health, emotional wellbeing and community support, helping guide the industry into a long-awaited wellness-focused direction.

As momentum around the brand continues to grow, observers are already asking what innovation may come next.

Visit MyJoyToys: https://www.myjoytoys.co.uk