PHOENIX - s4story -- Higgland Studios is introducing new musical artist Higginswerx to fans worldwide, with the release of new single Spicy Pumpkin Spice. The original track features a pop/dance vibe with elements of rap and EDM, combining male and female vocal styles.

"A few months ago, I had the idea to write a song about pumpkin spice lattes," said songwriter Cher Higgins. "As a mom, I've witnessed friends and acquaintances literally become crazed over this stuff. So the resulting song is part parody, part personal experience, and part latte love. Really it's meant to be fun and we hope people who enjoy pumpkin spice will like it."

Featuring catchy lyrics that get stuck in your head like, "I want my pumpkin spice, it's gonna be so nice," the song spawned a music video that live streamed Halloween night on the Alchemy app, reportedly reaching over 402K viewers.

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"It was incredible to see the words coming to life in the music video," added songwriter Cher Higgins. "The aesthetic of the video is absolutely stunning, very pumpkin spicy."

"The visuals definitely match the song," added producer Brett Higgins. "We were striving to create a virtual world reminiscent of Willy Wonka's famous chocolate factory, except where everything is pumpkin spice."

As a follow-up to the fall inspired single, Higginswerx is set to unveil a new modern Christmas album with a pop/country feel.

"The Christmas album definitely goes back to my country roots," said Cher Higgins. "Many of the songs are inspired by holiday traditions from our own childhood, and we feel our audience will relate to that."

Fans can now watch the music video for new single "Spicy Pumpkin Spice" on Youtube here: https://www.youtube.com/@higginswerx

Upcoming album "Christmas Werx" is now available for preview on Soundcloud here: https://soundcloud.com/higginswerx