NEW YORK - s4story -- HPA Talent, a full-service talent management and sports marketing agency, today announced the hiring of Ricardo Prada as Director of Sports Talent. In this role, Prada will lead the expansion of HPA Talent's sports talent roster and help drive the agency's creator-led brand partnership strategy across soccer, sports, and entertainment.

Prada is a sports and influencer marketing leader with more than 15 years of experience developing and executing creator-led campaigns for global brands and major sporting events. Most recently at COPA90, he supported influencer marketing efforts for the 2025 FIFA Club World Cup and the 2026 FIFA World Cup, partnering with brands including adidas, Stanley 1913, Champs Sports, Kia, Guinness, AB InBev, and Adobe, among others.

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Originally from Colombia and now based in Brooklyn, New York, Prada specializes in creator strategy, talent partnerships, and culturally driven marketing that connects brands with passionate sports audiences. Throughout his career, he has delivered award-winning campaigns for the NBA, Samsung North America, and Starbucks, driving measurable business impact through innovative storytelling and creator-first strategies. He is widely recognized for building authentic creator partnerships and executing high-impact campaigns that deliver meaningful engagement and lasting brand impact.

"Ricardo brings a rare combination of deep creator relationships, cultural fluency, and a proven track record of delivering results for the world's biggest brands and sporting events," said Paris, CEO and Founder of HPA Talent. "As we continue to grow our presence around FIFA World Cup 2026 and beyond, his experience and network make him an invaluable addition to our team."

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"I'm excited to join HPA Talent at such a pivotal moment for the agency and for global sports marketing," said Prada. "I look forward to building on the relationships and momentum already in place, and to helping HPA Talent's roster of athletes, creators, and broadcasters connect with brands in meaningful, culturally relevant ways."

Prada's appointment comes as HPA Talent continues to expand its footprint in soccer and global sports marketing, with active brand relationships including Adidas, Diageo, Caterpillar, Charly USA, and Continental Tire, and a growing slate of activations tied to FIFA World Cup 2026.

About HPA Talent

HPA Talent is a full-service talent management and sports marketing agency representing musicians, athletes, content creators, broadcasters, and celebrities. The agency operates across brand partnerships, influencer deal-making, contract negotiation, and campaign execution for clients spanning soccer, music, sports, and entertainment.