LOS ANGELES - s4story -- The International Frozen Yogurt Association (IFYA), the leading trade association for the frozen yogurt industry, has officially launched its 2025 National Frozen Yogurt Consumer Survey. This annual initiative provides a comprehensive look at consumer attitudes, preferences, and purchasing behaviors across the United States, helping frozen yogurt businesses better understand and serve their customers.

Open to U.S. residents aged 13 and older, the online survey explores a wide range of topics,  including flavor preferences, consumption frequency, brand loyalty, and emerging trends. The findings will be shared with frozen yogurt shops, suppliers, and other industry stakeholders to support data-driven decision-making and innovation.

As a thank-you for participating, respondents will be entered into a random drawing to win one of five $25 gift cards to their favorite frozen yogurt shop.

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"This survey was created to better understand consumer preferences and behaviors, and enable industry stakeholders to make informed decisions to better meet the needs and desires of their customers," said Susan Linton, President of the International Frozen Yogurt Association. "This year, we will share the results publicly, so that more people have access to our findings."

The survey is now live at https://tally.so/r/3jKlG4 and will remain open through October 8, 2025.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers, and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.