COLUMBUS, Ohio - s4story -- Instant IP® today announces "The Next Chapter," bringing together a redesigned app, the launch of Track the IP, a new patent milestone, and the forthcoming You Are an IP Company Activation Guide.

According to Ocean Tomo's 2025 Intangible Asset Market Value Study, intangible assets, including intellectual property, account for approximately 92% of S&P 500 market value. As AI makes it easier to copy and steal at scale, protecting those assets is essential for every business and organization.

The message is simple: Protect before you promote.

"Entrepreneurs spend years developing ideas but often give little thought to protecting them," said Dr. Kary Oberbrunner, founder and CEO of Instant IP® and a Wall Street Journal and USA Today 15x bestselling author. "We want people to recognize the value they have created and take practical steps to protect it, track it, and leverage it."

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The launch connects four developments.

(1) A new Instant IP experience. The redesigned app introduces a refreshed interface for documenting and protecting intellectual property. Blockchain timestamps and cryptographic hashes create evidence of a submitted asset's existence at a particular time, supporting an auditable record.

(2) Introducing Track the IP. The new monitoring tool helps users identify potential matches and activity related to their intellectual property. It extends protection efforts beyond initial documentation, helping creators spot possible unauthorized use by people or through AI systems.

(3) A new patent milestone. Instant IP's technology is covered by U.S. Patent No. 11,928,748. According to patent counsel, the USPTO has communicated that the company's continuation patent application has been allowed, with the official notice and patent issuance coming soon.

(4) A new guide to activation. Co-authored by Oberbrunner and Katherine Rubino, a partner at Wiggin and Dana LLP, the You Are an IP Company Activation Guide is the second book in the series. Its 12 thinking tools help readers identify, organize, protect, and explore opportunities to leverage their intellectual property in the AI age."

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Learn more and protect your first idea free at InstantIP.app.

About Instant IP®

Instant IP® helps entrepreneurs, creators, and organizations find, protect, and leverage their intellectual property in the age of AI. Bestselling author and speaker Kary Oberbrunner founded the company after he and his authors experienced IP theft. Its patented blockchain platform creates tamper-resistant, timestamped intellectual property records in under a minute. By combining blockchain timestamps, smart contracts, and chain-of-custody documentation, Instant IP helps users build verifiable evidence to support ownership and provenance claims, including in legal disputes.