LOS ANGELES - s4story -- Winner in Sun Care Category

ITP Beauty is an indie, bipoc female-founded clean skincare brand based in Los Angeles, led by a team of 3 passionate professionals with deep expertise in sustainability, e-commerce, and marketing. The brand creates EWG-Verified Clean, BCPP safe, multi-use products for the busy, bawsy human on-the-go.

Daily Bawse has been named a winner in the prestigious CertClean's Clean Beauty Awards, beating out hundreds of global entries in the world's largest competition for clean beauty. This global program recognizes products created without harmful chemicals and celebrates the brands that prioritize consumer safety and ingredient integrity.

Born from a mission to eliminate a 12-step routine without sacrificing safety, ITP Beauty's award-winning hero product, Daily Bawse, is an EWG-Verified, semi-sheer, mineral-tinted SPF 28 serum that replaces 4 products in 1:

• Hydrating Serum: Infused with Hyaluronic Acid for a "bouncy" texture, locked in with an occlusive layer to retain long term moisture.
• Moisturizer: Powered by advanced moisturizing technology
• Anti-Aging Treatment: Formulated with multiple peptides and Radish Root
• Inclusive Sun Protection: Non-nano zinc oxide with zero white cast across all tints, available in: Dew You (Light Shade), On The Glow (Medium Shade), and Golden Hour (Dark Shade)
• Glowy formula: Beautiful semi-sheer glow that highlights in all the right places

"Daily Bawse proves that you don't have to choose between a 100% clean formula and a high-performance product that actually works on every single skin tone," says founder Oni Auer. "We developed an inclusive formula where each shade is designed to flex across four skin tone ranges."

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Media Contact:

Oni Auer - Founder

Email: hello@itpbeauty.com (mailto:sharon@itpbeauty.com)

ITP Beauty Deck (https://docs.google.com/presentation/d/139RlRfAJQNDxOxuLuB5BnimYVxSzppRV3PfkCdatht0/edit?usp=sharing)

About ITP Beauty:

ITP Beauty is a BIPOC female-founded brand dedicated to transparency in skincare, based in Los Angeles. ITP creates EWG-Verified Clean, multi-use products designed for the busy, bawsy human on-the-go. Our mission is to bridge the gap between high-performance results and actual safety, ensuring everyone has access to true clean beauty that simplifies their routine without compromising their health.

Bawsy: Characteristic of a human that lives as their most genuine self, setting out to get sh** done. For more information, visit: www.itpbeauty.com

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