MAIDENHEAD, U.K. - s4story -- Keith West, founder of The Energetic Edge, is challenging the way performance, focus, and health are typically approached by putting energy first.

At a time when burnout, distraction, and cognitive overload are increasingly common, particularly among leaders and people with ADHD-style minds, West argues that most performance problems are not issues of motivation or discipline, but of depleted energy and dysregulated nervous systems.

"People are trying to optimise productivity on top of exhaustion," said West. "If energy isn't stable, focus won't last. Energy is the foundation. Focus is the edge."

The Energetic Edge is a coaching and performance platform that helps leaders, entrepreneurs, and high-responsibility professionals rebuild clarity, focus, and resilience by addressing energy before optimisation. The approach integrates strength and resistance training, low-aerobic exercise, and practical regulation strategies that support both physical health and mental clarity.

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Rather than promoting hustle culture or extreme fitness, The Energetic Edge focuses on sustainable practices that build capacity over time. This energy-first approach helps clients reduce energy leaks, improve attention, and show up more fully in their work and lives without burning out.

The work is particularly relevant for those navigating ADHD patterns, high cognitive load, or chronic stress - groups often underserved by traditional productivity or wellbeing models.

At its core, The Energetic Edge is about living vividly: helping people reconnect with their energy, make clearer decisions, and show up with intention rather than operating on autopilot.

https://www.theenergeticedge.com