TORONTO - s4story -- Kerathik announces the launch of Color Me Volume™ Lash & Brow Fibers, a next-generation beauty innovation designed to deliver vivid color, instant length, and fuller volume for both brows and lashes—without tinting, damage, or long-term commitment.
Developed using advanced electrostatic micro-fiber technology, this lightweight system allows ultra-fine fibers to seamlessly bond to existing brow hairs and lashes. The result is an immediate transformation: visibly colorful, thicker, longer, and more defined features with natural-looking dimension. A clear sealing topcoat is then applied to lock the fibers in place, ensuring long-lasting wear with a soft, flexible finish that moves naturally.

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Positioned as a versatile alternative to traditional mascaras, brow gels, and chemical tints, Color Me Volume™ Lash & Brow Fibers offers a 3-in-1 performance system—enhancing color intensity, building volume, and extending the appearance of natural hairs—all through a quick, two-step application.
KEY BENEFITS

• High-impact, vivid color payoff with buildable intensity
• Instantly lengthens the look of lashes and brow hairs
• Creates fuller, thicker, more defined brows and lashes
• No dyes, tints, or chemical processing required
• Lightweight, breathable, and flexible wear
• Smudge-resistant yet easily removable
• Customizable for both natural enhancement and bold, artistic looks

HOW IT WORKS
1. Apply clear coat to lashes.
2. Apply electrostatic fibers directly onto brows or lashes, focusing on areas where added density or length is desired
3. Seal with the clear coat to secure fibers, enhance longevity, and maintain a natural finish

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AVAILABLE SHADES
Pink • Aqua Blue • Green • Purple • Orange • Blond • Grey
From subtle enhancement shades like Blond and Grey to bold, expressive hues like Aqua Blue, Pink and Purple, the collection is designed to support both everyday wear and creative self-expression.
QUOTE
"Today's consumers are looking for performance without permanence—products that deliver immediate results but offer complete flexibility," said Lisa De Angelis, Kerathik. "Color Me Volume Lash & Brow Fibers was created to meet that demand, giving users vivid color, instant length, and fuller volume in seconds, while putting them fully in control of their look."
IDEAL FOR

• Bringing lashes and brows to life with bold, vivid intensity
• Sparse or uneven brows
• Short or less-visible lashes
• Quick, everyday enhancement
• Editorial, festival, or creative beauty looks
• Anyone seeking a non-committal alternative to tinting or extensions