FORT WORTH, Texas - s4story -- Dallas–Fort Worth, TX —  Miller Storm today announced that James Smiley has joined the company as Chief Marketing Officer (CMO), marking a key milestone as the firm scales across North Texas and prepares for national expansion.

Smiley will lead marketing operations and growth strategy, with a focus on building repeatable, data-driven systems that support disciplined, multi-market growth. His appointment reflects Miller Storm's shift from founder-led marketing toward a fully operationalized growth platform.

Miller Storm is led by CEO and founder Jay Miller, whose leadership style and growing personal brand have helped the company earn recognition for both craftsmanship and culture. Through podcasts, media appearances, and industry engagement, the company has gained visibility beyond the DFW market.

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The leadership partnership between Miller and Smiley is centered on structured growth targets: scaling to $35 million in revenue in 2026 and reaching $50 million by the end of 2027, while maintaining service quality and operational consistency.

Smiley brings experience in startup growth and marketing operations, contributing to more than $20 million in new revenue in prior leadership roles by building scalable systems and strengthening sales enablement.

Where Miller Storm has benefited from Miller's visibility and relationship-building, Smiley's role is to introduce operational discipline and growth frameworks that reduce reliance on founder-driven momentum.

"Jay has built something special through culture and execution," said Smiley. "My focus is putting systems behind that momentum so growth becomes predictable and sustainable across teams and markets."

Miller continues to fuel demand and recruiting, while Smiley builds the backend infrastructure that supports long-term enterprise value.

"James brings the structure that helps a company move from hustle-driven growth to system-driven scale," said Miller. "That's where we are right now as an organization."

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As Miller Storm expands, the company is investing in lead generation systems, performance analytics, recruiting pipelines, and training programs to support consistent execution across teams.

Leadership confirmed the company is selectively exploring investment capital to support future expansion when strategically aligned opportunities arise.

"Our priority is building the foundation first," Smiley added. "Capital only makes sense when it helps you scale what's already working."

With headquarters in the Dallas–Fort Worth metroplex, Miller Storm continues to strengthen its position as a regional growth company with increasing national relevance. The addition of a Chief Marketing Officer signals a move toward more formalized growth leadership.

For customers, partners, and industry peers, the appointment reflects Miller Storm's evolution from a fast-growing local contractor into a scalable construction brand designed for sustained regional and national presence.

Media Contact:
Miller Storm  |  james.smiley@millerstorm.com