DALLAS - s4story -- iCANS, the fast-growing all-in-one software platform designed specifically for the dumpster rental and waste management industry, is proud to welcome Natasha Childers Urrea as its new Sales Director.

With over four years of industry experience and a reputation as one of the most trusted voices in the waste tech space, Natasha has helped hundreds of businesses across the country streamline operations, scale revenue, and build stronger customer relationships. Known for her no-nonsense approach and deep empathy for the blue-collar business owner, she has consistently delivered results while putting people first.

"Natasha brings a rare combination of field experience, leadership, and a customer-first mindset that perfectly aligns with the iCANS mission," said John Shaw, CEO of iCANS. "As we continue to revolutionize the dumpster rental and waste industry with modern, AI-powered tools, having someone like Natasha on our team is a major win—for us and for our customers."

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Natasha's move to iCANS isn't just a career change—it's a strategic shift that reflects where the entire industry is headed: toward smarter, faster, and more operator-focused solutions. iCANS is at the forefront of this movement, helping independent haulers and growing dumpster businesses ditch outdated spreadsheets and clunky software with a streamlined, automated system that's purpose-built by people who've actually run dumpsters.

"Our goal at iCANS has always been to build software that solves real-world problems waste haulers face daily," said Ricardo Rivera Salicrup, Chief Product Officer. "Natasha understands those challenges inside and out. Her frontline insights will directly shape our product roadmap and help us continue building tools operators actually need—and love to use."

It's not just software—it's a full operating system for modern waste businesses.

"I've worked with Natasha for years and have seen firsthand the difference she makes for customers," said Josh Roman, Founder of American AF Dumpsters and strategic partner at iCANS. "She's sharp, committed, and never afraid to speak up for the operator. With her on board, we're not just adding a team member—we're doubling down on our promise to make this industry better from the inside out."

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Looking ahead, iCANS is doubling its development team, launching key integrations, and expanding its network of affiliate partners to keep pace with surging demand. Natasha's hire is one of several bold moves the company is making in 2025 to build the most operator-centric tech platform the waste world has ever seen.

To learn more or request a personalized demo, visit: https://app.icans.ai/auth/register?promo=AmericanAF