Popular on s4story
- Filipino Poet Wins First International Poetry Prize at London's Bermondsey Festival - 102
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy
- Manhattan Boutique Real Estate Collaborates with InterContinental Hotels NYC in a Branding Partners Personalized Approach
- "The Godfather's Vow" by Antonino Scalabrino is published
- Real Estate CEO Launches Explosive New Book After $275,784 Wire Fraud Incident
- Kaplan Morrell Applauds Passage of Landmark Workers' Compensation Reform in Colorado
- Rediscovered Christopher Lee Recording 'Elenore' Re-Released to Mark 10th Anniversary of His Passing
- K2 Integrity's U.S. and EMEA Teams Recognized in Chambers and Partners 2025 Guides
- Keepy Uppy™ by Ollyball Wins Prestigious 2025 Influencer Award from Clamour & The Toy Association; Announces Fall 2025 Launch at Target Stores
Similar on s4story
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
New consultancy launches to address poor communication within digital transformation projects
S For Story/10565999
Robots & Humans aims to help organisations communicate clearly and with impact
LONDON - s4story -- Marketing communications veterans, Ian and Lucy Thatcher, have launched a new consultancy, Robots & Humans. The ambition is to help those buying, selling, or building advanced technologies communicate clearly and with impact to enable better adoption, sales enablement, and increased ROI.
According to research by Harvard Business Review, some 70% of technology and digital transformation projects fail, and typically only 16% of the workforce believe digital transformation has brought about improvement, mostly attributable to poor communication and misunderstanding amongst organisations. As advanced technologies become mainstream in our home and work environments, these challenges will only amplify.
Ian Thatcher, co-founder of Robots & Humans, has worked agency-side for 20 years, delivering marketing communications strategy and campaigns for some of the world's more well-known brands. Ian said: "Every project in my career has involved designing, implementing, or promoting new technology. I've also witnessed huge tech projects go spectacularly wrong. With the emergence of robotics, AI and advanced technologies, clear communication of more complicated tech is only going to become more essential for those buying, selling, or building technology. We're on a mission to improve understanding and get humans up to speed."
More on S For Story
Lucy Thatcher, co-founder of Robots & Humans, has worked client-side for 20 years, delivering change management, communications and marketing in the telco, tech and healthcare sectors. Lucy said: "Our approach is designed to get right to the point, making light work of complexity and transforming it into simple strategies and engaging programmes that bridge the gap between humans and technology."
The core offering for Robots & Humans will be go-to-market strategy, communications, culture development and change management. Well suited to the challenge, Ian and Lucy communicate complexity, simply, honed through years of marketing emerging and advanced technologies to niche markets.
About Robots & Humans
As automation, AI, robotics and advanced technologies become mainstream in our home and work environments, we're here to help make sense of it all. We deliver programmes that develop and improve the understanding between humans and technology to help those buying, selling or building technology achieve quick, efficient adoption and the best return on investment.
To find out more about Robots & Humans, visit www.robotsandhumans.com.
According to research by Harvard Business Review, some 70% of technology and digital transformation projects fail, and typically only 16% of the workforce believe digital transformation has brought about improvement, mostly attributable to poor communication and misunderstanding amongst organisations. As advanced technologies become mainstream in our home and work environments, these challenges will only amplify.
Ian Thatcher, co-founder of Robots & Humans, has worked agency-side for 20 years, delivering marketing communications strategy and campaigns for some of the world's more well-known brands. Ian said: "Every project in my career has involved designing, implementing, or promoting new technology. I've also witnessed huge tech projects go spectacularly wrong. With the emergence of robotics, AI and advanced technologies, clear communication of more complicated tech is only going to become more essential for those buying, selling, or building technology. We're on a mission to improve understanding and get humans up to speed."
More on S For Story
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Kimberley Strunk's Inspiring New Book, "Jumping Boundaries,"
- Casting Pro Darya Balyura Named Judge for 2025 Meals 4 Monologues Virtual Showcase
- "Even the Crumbs Are Enough" — New Book Ignites Faith in a Time of Silence, Doubt, and Spiritual Exhaustion
Lucy Thatcher, co-founder of Robots & Humans, has worked client-side for 20 years, delivering change management, communications and marketing in the telco, tech and healthcare sectors. Lucy said: "Our approach is designed to get right to the point, making light work of complexity and transforming it into simple strategies and engaging programmes that bridge the gap between humans and technology."
The core offering for Robots & Humans will be go-to-market strategy, communications, culture development and change management. Well suited to the challenge, Ian and Lucy communicate complexity, simply, honed through years of marketing emerging and advanced technologies to niche markets.
About Robots & Humans
As automation, AI, robotics and advanced technologies become mainstream in our home and work environments, we're here to help make sense of it all. We deliver programmes that develop and improve the understanding between humans and technology to help those buying, selling or building technology achieve quick, efficient adoption and the best return on investment.
To find out more about Robots & Humans, visit www.robotsandhumans.com.
Source: Robots & Humans
0 Comments
Latest on S For Story
- Digital Watchdog Launches New myDW Cloud Services
- Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Groups Now Included in Basic Authors Training course
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- History Matters: Book Recommendations for July
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- Powerful Stories and Shared Sisterhood Shine at "An Evening with the Author" Featuring Staci Kirk
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
- Infinite Health Introduces Cutting-Edge Regenerative Medicine for Wound Care with Trip Goolsby, MD
- Walking a Tightrope Backward in High Heels Published by Wordeee
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments