LOS ANGELES - s4story -- Vanity Aisle, a new online-only beauty and personal care store based in Los Angeles, is heading into the holiday gifting season with a simple offer: free shipping on every order, with no minimum, and free returns within 30 days. The store, at vanityaisle.com, carries more than 8,500 makeup, skin care, hair care, fragrance and nail products from more than 1,000 brands.

Shoppers will find familiar names such as tarte, OPI, bareMinerals, TIRTIR, L'Oréal Paris, IT Cosmetics, Anastasia Beverly Hills and Madison Reed, along with hundreds of other brands across categories from foundation and mascara to hair color, press-on nails and fragrance. Prices currently start at $19.99.

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"We started Vanity Aisle to make the beauty and personal care products people use every day easy to find and free to ship," a Vanity Aisle spokesperson said. "There's no minimum to hit and no shipping fee at checkout. It's the products people already rely on, plus a few new finds, in one place."

For holiday shoppers, the store has published beauty gift guides under $30 and under $50 (https://vanityaisle.com/category/gift-guides/), which sort ideas by budget and by category, from makeup bag fillers to fragrance and press-on nails. Shoppers can also use code 5OFFNOW for 5% off at checkout. Unused, unopened items can be sent back free within 30 days of delivery with a prepaid return label and no restocking fee.

"Beauty can be one of the hardest things to gift, because shades and scents are so personal," the spokesperson said. "Free shipping and free returns take a lot of the risk out of it, and our gift guides are an easy place to start."

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Orders are processed in one to two business days and arrive in about two to five business days after they ship, so most orders reach customers within three to seven business days of being placed. Vanity Aisle ships to U.S. addresses only, and full details are in its shipping policy (https://vanityaisle.com/shipping-policy/).

About Vanity Aisle
Vanity Aisle is an independent, online-only beauty and personal care store based in Los Angeles. It sells more than 8,500 makeup, skin care, hair care, fragrance, nail and personal care products, with free standard shipping on every order, no minimum, and free 30-day returns on unused items. Vanity Aisle is not affiliated with or endorsed by the brands it carries. Customer service is available at hello@vanityaisle.com or (888) 228-8264. Learn more at vanityaisle.com.