LOS ANGELES - s4story -- New Vendor Registration to IAB Europe's Transparency and Consent Framework

Trackadero

Today, Trackadero announced their approved status as the latest Vendor to join IAB Europe's Transparency and Consent Framework v2.2 TCF).

The TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardisation to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national level guidance from Data Protection Authorities..

The TCF is developed by IAB Europe in collaboration with organisations and professionals in the online industry. It is intended to enable publishers of websites and apps (first parties) and technology partners that support the delivery, personalisation or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardised experience when they make privacy choices.

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The TCF enables users to grant or withhold consent and also exercise their 'right to object' to data being processed. It includes minimum practical requirements that stems from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and for respecting such choices.

«We see privacy and transparency as foundational to the future of digital advertising, and joining the TCF is a key step in aligning our technology with industry-wide standards.» - Ilya Bogachev, CEO.

For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/