s4story -- VMH Sports today released its NFL Season Kickoff Edition, leading with Patrick Mahomes' partnership with Hublot, the Swiss luxury watchmaker known for precision and performance. The collaboration places Kansas City's star quarterback on the global stage, uniting sport, style, and influence at the highest level.

Alongside Mahomes, the Kickoff Edition features billion-dollar business moves like the Breitling x NFL $90M partnership, Nike's Rivalries program with exclusive uniforms and video reveals, and a deep dive into the Chiefs' $1 billion annual economic impact on Kansas City.

The cover story spotlights Lynn Johnson, Interim CEO and Kansas executive. Named after Steelers legend Lynn Swann, Johnson embodies a new definition of strength — surrender. His journey from the discipline of football roots to the boardroom reflects resilience, faith, and leadership shaped by lessons that extend beyond the game.

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Inside the issue

• Mahomes x Hublot: Timing, performance, and global positioning.
• Breitling x NFL: A $90M luxury partnership at the heart of the league.
• Jalen Hurts: Building validation one game at a time.
• Chiefs' Economic Impact: $1B, 6,000 jobs, and $29M in annual tax revenue.
• Lynn Johnson Cover Feature: From Kansas roots to executive leadership, redefining strength as surrender.

"The NFL is more than touchdowns — it's business, culture, and global connection," said Vikki Jones, Founder & Editor-in-Chief of VMH Sports. "Patrick Mahomes represents Kansas City's global power on the field, while Lynn Johnson represents its leadership off the field. Together, they tell the complete story of resilience, timing, and vision."

The VMH Sports Kickoff Edition is available now vmhsportsmagazine.com
About VMH Sports
VMH Sports, a division of VMH Publishing, delivers premium storytelling at the intersection of sports, business, and culture.

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