WINSTON-SALEM, N.C. - Nov. 15, 2018 - s4story -- More than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevance.

Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.

More on S For Story

• New Children's Picture Book "Adam's Apple" Celebrates Childhood Curiosity and the Funny Misundersta
• New Children's Picture Book "Tippy Tay" Explores the Dangers of Peer Pressure and the Importance of
• Former Goddard Enterprises Managing Director Anthony Ali Joins STS Capital Partners as Managing Director and Partner
• Heritage at Manalapan Announces Limited-Time Mortgage Rate Buydown on Select Quick Move-In Homes
• Good Organics Now at Pop Up Grocer NYC With October 30 Sampling Event

The top Thanksgiving items that people plan to purchase online are bundled ingredients for side dishes (56%); canned items like cranberry sauce (51%); and beverages including alcohol (44%). Turkey (33%) and frozen/pre-made desserts (31%) are the least likely to be purchased online.

"With online grocery shopping on the rise, it is critical that consumers have the best possible digital experience," said Michael Ni, CMO, RichRelevance. "We're hearing… To read the complete story, click on this link: https://abasto.com/en/news/online-grocery-shopping-thanksgiving/