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Online Grocery Shopping for Thanksgiving Will Reach 44%

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WINSTON-SALEM, N.C. - Nov. 15, 2018 - s4story -- More than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevance.

Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.

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The top Thanksgiving items that people plan to purchase online are bundled ingredients for side dishes (56%); canned items like cranberry sauce (51%); and beverages including alcohol (44%). Turkey (33%) and frozen/pre-made desserts (31%) are the least likely to be purchased online.

"With online grocery shopping on the rise, it is critical that consumers have the best possible digital experience," said Michael Ni, CMO, RichRelevance. "We're hearing… To read the complete story, click on this link: https://abasto.com/en/news/online-grocery-shopping-thanksgiving/

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Source: Abasto Magazine
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