Popular on s4story
- Vikas Gupta Launches New Book, Demons of Stress and Angels of Peace: A War Within - 149
- Editorial Freelancers Association Welcomes New Executive Director - 121
- Executive Coach Gina Martin Wins Gold Stevie® Award In 2024 Stevie Awards For Women In Business - 104
- Breaking Barriers in Open-Access Publishing
- Austin Lane Technologies Marks 25 Years of Innovation with Industry-Leading ALMobile Solution
- Sparkling Logic Seamlessly Integrates Machine Learning and AI into Automated Decision Making in Latest Washington Release
- Attorney Lindsay Graves Joins Bisnar Chase's Personal Injury Litigation Team
- CCHR Urges FDA Overhaul to End Psychiatric Drug and Device Harms
- AltShift WP Thrilled to Welcome Two New Clients: Arista Health Care and Ryan's Roofing & Repair
- Scriptor Software Unveils Free AI-Powered Software for Radiology Impressions
Similar on s4story
- Rising Stars Romulus First Debuts Genre-Bending Album "Reality"
- The Score Album for "The Lost Weekend: A Love Story" Released Today
- Shape the Future of OpenSSL: Election Period Open Now!
- TijaraIQ.com Launches as Iraq's Free Marketplace for Buying, Selling, and Creating Opportunities
- Dr. Barrie Matthews of Big Sky Smile Center Speaks at the Full Arch Growth Conference, Inspiring Dentists Nationwide
- Dr. Sathish Palayam Speaks at the Full Arch Growth Conference, Sharing Insights to Revolutionize Patient Care!
- Donors and Recipients of Nashville Chopin's Metro School Piano Donation Program Announced
- Speranza Dental Implant Center's New Website Launch!
- Celebrating A Decade Of Young Storytellers: The 10th Annual Flint Youth Film Festival Opens For Entries
- Lake Norman Philharmonic - Annual Holiday Concert
Product Placement is the Fresh Frontier in Scripted New Media
S For Story/10631587
Perro Worldwide Comics Introduces Teriyaki Chicken Rescue, an online feature film that reboots entertainment for Generation Z and Generation Alpha
BOSTON - s4story -- "Advertising is art with intent," explains filmmaker Chip Perro. His production company Perro Worldwide Comics is spearheading this advertising approach in his upcoming movie, Teriyaki Chicken Rescue. The film is a new media feature specifically written for online audiences-- think Entourage meets X-Files, online! The sci-fi martial arts script features an innovative story and includes built-in product placement spots for a range of products that include everything from cars, to hot tubs, to chicken. It's crafted to be where young viewers live-- online. It's the perfect blend of entertainment and product promotion.
Young consumers are smart and savvy. They want more than clips and fails peppered with influencer shout-outs. Perro thinks product placement will change the practice of tapping influencers to push products with brassy mid-video shoutouts. It offers a return to quality content. "For many advertisers their truth is lost in a digital shout-fest," says Perro. He describes current online advertising as the equivalent of street vendors hustling in Manhattan to sell knockoff purses. That barely works in real life, and it doesn't work online. New media is primed for scripted entertainment and long form stories are the perfect vehicle to showcase brands and advertise in a meaningful way.
More on S For Story
Teriyaki Chicken Rescue is the first of its kind feature film designed for online viewing, the way Generation Z and Generation Alpha interact with entertainment. They are surfing the internet highway for quality entertainment, and in the same way that people don't travel highways to read billboards, they don't go online to click ad-links or watch commercials. Product placement can bring the human connection back to brands in scripted stories.
Young consumers are smart and savvy. They want more than clips and fails peppered with influencer shout-outs. Perro thinks product placement will change the practice of tapping influencers to push products with brassy mid-video shoutouts. It offers a return to quality content. "For many advertisers their truth is lost in a digital shout-fest," says Perro. He describes current online advertising as the equivalent of street vendors hustling in Manhattan to sell knockoff purses. That barely works in real life, and it doesn't work online. New media is primed for scripted entertainment and long form stories are the perfect vehicle to showcase brands and advertise in a meaningful way.
More on S For Story
- Start Your Journey To The Right Side Of Happiness With Annamarie Fernyak's New Book Today!
- Youth Group Makes History as First Visitors to National Electronics Museum
- Pololikashvili runs for re-election as UN Tourism Secretary General for 2026-2029 term
- Best Selling Author converts 60 novels to audiobook
- Shape the Future of OpenSSL: Election Period Open Now!
Teriyaki Chicken Rescue is the first of its kind feature film designed for online viewing, the way Generation Z and Generation Alpha interact with entertainment. They are surfing the internet highway for quality entertainment, and in the same way that people don't travel highways to read billboards, they don't go online to click ad-links or watch commercials. Product placement can bring the human connection back to brands in scripted stories.
Source: F.R. Perro, Inc.
Filed Under: Entertainment, Media
0 Comments
Latest on S For Story
- Juventix Regenerative Medical PRP Highlighted in University-Published Research Study
- Dale Sorensen Real Estate Names Donna Browning Vice President of Sales, Announcing Her Return to the Company
- Dr. Barrie Matthews of Big Sky Smile Center Speaks at the Full Arch Growth Conference, Inspiring Dentists Nationwide
- New, Inclusive Children's Book "Love Sounds Like" Receives Five-Star Rating from Readers' Favorite
- Dr. Sathish Palayam Speaks at the Full Arch Growth Conference, Sharing Insights to Revolutionize Patient Care!
- Donors and Recipients of Nashville Chopin's Metro School Piano Donation Program Announced
- Loyal American Airlines Passenger and Son of 33-Year Employee Files Legal Action Against Airline for Racial Bias, Unlawful Ban, and Injustice
- OneSolution® Dental Implant Centers Offers Advanced Zygomatic Dental Implant Solutions
- Pittsburgh Professional Women invites all Women and Allies to MONEY CLUB
- Speranza Dental Implant Center's New Website Launch!
- Education Through Music-Los Angeles to Host 19th Year Benefit Gala on Friday December 6th at Skirball Cultural Center
- Celebrating A Decade Of Young Storytellers: The 10th Annual Flint Youth Film Festival Opens For Entries
- United Heritage Credit Union Donates $20,000 to BookSpring
- Tween Magazine Launches to Empower and Inspire Preteen Girls
- IOTAP (Work 365) Earns SOC 2 Type II Compliance, Reinforcing Data Security Leadership
- What's Your Purpose? New Book Provides A Guide For Readers To Live Life Mindfully!
- The Power of Love in Business: A Revolutionary Guide to Success and Connection
- Lake Norman Philharmonic - Annual Holiday Concert
- Inked Elephant Publishing offers free virtual writing workshop
- "Federal Complaint Filed: David Medeiros Uncovers Medicaid Mismanagement, ADA Violations, and Systemic Failures in Connecticut"