CALGARY, Alberta - s4story -- The indie workplace comedy "Retail!" (2025), directed by Patrick Downing and produced by Eric Amber, has taken the U.S. streaming world by storm, cementing its status as a breakout hit on platforms like Amazon Prime and Tubi. This low-budget gem, distributed internationally by Burning Bulb, has captivated audiences with its relatable humour and heartfelt portrayal of life in a family-run furniture store, proving that big laughs don't require a blockbuster budget.

"Retail!" follows Marty Benson (Eric Amber) and his sister Barb (Renée Amber) as they orchestrate a chaotic weekend blowout sale to save their struggling store. Drawing from real-life retail experiences, the film transforms everyday absurdities—demanding customers, quirky staff, and relentless sales pressures—into a skit-driven narrative that resonates with viewers across generations. The sharp, quotable script, paired with the natural chemistry of its ensemble cast, including standouts David Trimble, Brett Forte, and Sam Walker, has sparked widespread praise and social media buzz.

Since its streaming debut, "Retail!" has topped watchlists, earning an impressive 8.0/10 on IMDb and igniting calls for a sitcom spin-off. Its journey from a modest production, filmed at Amber's Furniture in Calgary, to a U.S. streaming powerhouse is a testament to the team's DIY spirit and creative vision. Audience reactions at blue-collar film festivals like the Twin Falls Film Festival showed how the film's infectious energy hinted at its potential, and now, it's winning over audiences with its universal appeal and authentic depiction of retail life.

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"We're thrilled to see 'Retail!' connect with so many viewers," said director Patrick Downing. "This film is a love letter to retail workers everywhere, and its success shows the power of authentic storytelling." Producer and star Eric Amber added, "From our small set in Calgary to screens across America, we're honoured to bring laughter to audiences who see their own experiences in Marty and Barb's story."

With its vibrant cinematography, fitting score, and standout performances, "Retail!" has defied its modest origins to become a cultural touchstone. Available now on Amazon Prime, Tubi, and other platforms, the film continues to climb streaming charts, proving that this underdog comedy has a big heart and an even bigger future.

For more information, interviews, or media inquiries, please contact: ericamberfilms@gmail.com

About Eric Amber Films Eric Amber Films is a Calgary-based production company dedicated to creating authentic, character-driven stories. "Retail!" is its latest feature, showcasing the talent and passion of Canada's indie film scene.