PHILADELPHIA, April 25, 2025 ~ Rita's Italian Ice & Frozen Custard, known as the largest Italian Ice concept in the world, has once again shaken up their flavor lineup with a bold new twist on a classic sip. The company has recently announced the launch of their newest flavor, Cola Italian Ice, inspired by the iconic soda.

This new flavor promises to deliver the timeless taste of old-school cola nostalgia in a refreshingly cool and icy form. With the perfect balance of sweetness and tang, Rita's Cola Italian Ice is sure to be a hit among customers. The flavor is now available at all Rita's locations for a limited time.

But that's not all - Rita's is also embracing innovation by introducing their new Twisted Cola Blender drink. This drink is inspired by the viral social media trend that has taken the internet by storm. It combines the bold taste of Cola Ice with indulgent CocoLime Cream to offer a unique and delicious twist on traditional cola flavors.

Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard, expressed her excitement about this new product saying, "Social media has been buzzing with a new wave of beverage experimentation, and we're thrilled to bring this exciting trend to life, Rita's style."

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In addition to the Twisted Cola Blender, fans of Rita's Gelati can also enjoy Cola Ice in their new Cola Float Gelati. This treat features layers of Cola Ice and Vanilla Frozen Custard for a refreshing and indulgent experience.

To celebrate these new offerings, Rita's is offering a special promotion for app users. From now until May 4th, customers can buy one Twisted Cola Blender and get a small one free when they redeem the one-time-use reward in their Rita's app account. For those who don't have the app yet, they can download it before May 4th to receive this special offer.

But the sweetness doesn't stop there. Rita's also has a loyalty program where members can earn rewards on their purchases. New members can enjoy a free small Ice, Custard, or Gelati after their first purchase just for signing up. To join, customers can download the Rita's Ice app from the Apple or Google Play stores or visit ritasice.com/app/.

Rita's signature Italian Ice is made fresh daily on-site and is available in a rotating daily selection of over 80 flavors. The menu also includes creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes and more.

For those looking to satisfy their sweet tooth with a refreshing and innovative treat, Rita's Italian Ice & Frozen Custard is the place to go. To find your closest location and learn more about their menu offerings, visit http://www.ritasice.com/. But hurry - these limited-time flavors won't be around forever!

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