DALLAS - s4story -- Independent record label and artist services company RL Productions has signed Houston-based singer-songwriter and performer Ben Chavez to its artist roster, marking the label's first signing under a developing-artist initiative focused on helping independent artists build sustainable careers while retaining ownership and creative control.

Chavez's first release under the partnership will be "Glitter Is My Favorite Color," arriving September 25, an upbeat, affirmation-driven pop song about self-acceptance, courage and allowing yourself to shine. The single coincides with the world premiere of Chavez's Last Day, County Fair, presented by Performing Arts Houston September 25–26 as part of its NEW/NOW Commissioning Project.

"Ben is exactly the kind of artist I hoped to work with when I began thinking about expanding RL Productions," said Russ Lorenson, founder of RL Productions. "My goal isn't to change what makes Ben's music his. It's to put the infrastructure, strategy and experience around it that allows him to spend more of his time doing what he does best: creating."

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The collaboration began after Lorenson encountered Chavez's music through his work as an independent playlist curator. Chavez's "Finally Home For Christmas" became a standout performer on RL Productions' Swingin' Christmas Party playlist, generating over 30,000 streams during the 2025 holiday season. That success led Lorenson to explore Chavez's broader catalog and ultimately to a larger working relationship.

"What excited me about working with Russ and RL Productions was the opportunity to have a real partner in the parts of releasing music that can be difficult to manage as an independent artist," Chavez said. "I can remain focused on writing, recording and performing while having someone equally invested in building a thoughtful strategy around the music."

Chavez will release his forthcoming album, Last Day, County Fair, through RL Productions in early 2027. The project grew from his selection for Performing Arts Houston's NEW/NOW Commissioning Project. Chavez is also known for his breakout role in the Broadway National Tour of Disney's Aladdin and returns to New York this holiday season for his third season as a featured vocalist in the Radio City Christmas Spectacular.

"Independent artists have more tools available to them than ever before, but artists need time to write, record and perform," Lorenson said. "RL Productions puts the experience and infrastructure I've built around my own career to work for artists I believe in, so they can spend more time being artists. It's the very heart of the RL Productions #ArtistsHelpingArtists philosophy."

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Under the agreement, Chavez retains ownership of his master recordings while RL Productions provides the infrastructure and services surrounding their release and development.

"Glitter Is My Favorite Color" will be available on all major streaming platforms September 25, 2026.

About RL Productions: RL Productions is an independent record label, music publisher and artist services company with operations in Dallas, Texas and Alicante, Spain, providing independent artists with distribution, release strategy, digital marketing, playlist development, rights and catalog management, and data-driven performance analysis.

Full announcement: RL Productions