MEDFORD, Mass. - s4story -- Shop American, Support Small: My American Goods Launches Curated Marketplace and Mobile App for U.S.-Owned Brands

My American Goods is reshaping how conscious consumers shop for essentials, launching both an online store and a new mobile app—now available on the App Store and Google Play. This curated marketplace features American-owned brands with heart, from everyday skincare and wellness items to pantry staples and unique gifts—all thoughtfully chosen to reflect quality, transparency, and purpose.

The site, available at www.myamericangoods.com, is designed for people who care where their products come from. It offers a clean, easy-to-navigate experience with handpicked collections like travel essentials, American pantry goods, and gift-worthy finds. Shoppers can now explore and purchase anytime, anywhere, with the same thoughtful selection available through the new app.

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Co-founders Randy and Linda Rosenthal created My American Goods to connect consumers with makers doing honest, meaningful work across the U.S. Every product is American-owned, and many are made in the U.S. using clean ingredients, small-batch methods, and ethical sourcing. Bestsellers include the Amelia Vanilla Whipped Tallow Balm, a rich, three-ingredient moisturizer that's become a customer favorite.

Other standout products include the Old Fashioned Cocktail Syrup, ideal for gifting or mixing at home, and the botanical-rich Equilibrium Shampoo. The brand also features minimalist staples like the Pit Polish Natural Deodorant, known for its clean formulation and lasting freshness.

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The Rosenthals test each item themselves, writing product descriptions and blog stories in their own voice. The site's editorial tone is personal, authentic, and intentionally human—setting My American Goods apart in a digital world often dominated by mass-market and AI-generated content. Popular blog entries include Pomade for the Man of Taste, which traces Randy's search for better grooming rooted in American tradition.

With the launch of the mobile app, My American Goods becomes even more accessible to shoppers seeking quality and intention over quantity and clutter. Push notifications, exclusive offers, and a seamless user experience make shopping small easier than ever.

Explore the full collection at www.myamericangoods.com or download the app to start supporting American makers on the go. My American Goods is where craftsmanship, care, and everyday utility come together—online and in your pocket.