WASHINGTON, Feb. 4, 2025 ~ San Antonio, TX - Placemakr, a leading flexible-use hospitality and multifamily operator, has announced the launch of its newest property, The Continental, powered by Placemakr. This exciting development is a result of a partnership with Weston Urban and will be located in the new Continental Block Development.

The Continental will bring new life to one of San Antonio's architectural gems, the historic Continental Hotel. The building will be transformed into 28 cutting-edge furnished apartment units for short-term hospitality stays. Guests can now book these apartment-style accommodations, with studio and one or two-bedroom units available for stays beginning in March.

This project is the first phase of Weston Urban's ambitious 1.9-acre redevelopment project, which also includes 290 mixed-income housing units and 22,000 square feet of retail and commercial space. The development aligns with the nearby University of Texas at San Antonio downtown campus expansion and recently completed San Pedro Creek restoration projects, all contributing to the revitalization of the downtown area.

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Jason Fudin, CEO and Co-founder of Placemakr expressed his excitement about being a part of this restoration project with Weston Urban. "It gives us the opportunity to bring an innovative concept into an iconic historic building," he said. "This launch is set to rejuvenate not just only the building itself but the entire surrounding area, enabling guests and residents to get the most out of this super cool neighborhood in San Antonio."

Weston Urban CEO and Co-founder Randy Smith also shared his enthusiasm for this partnership with Placemakr. "With The Continental, we're looking to restore something special to our community that will feel like a natural fit," he said. "We're excited to partner with Placemakr to bring this historic building back to life and offer a unique style of flexible living in downtown San Antonio."

Those interested in booking a stay at The Continental, powered by Placemakr can visit their website. Placemakr is also planning to open additional properties throughout 2025, with updates available on their website.

This project is a testament to the commitment of both Placemakr and Weston Urban to revitalize and enhance the downtown area of San Antonio. The Continental, powered by Placemakr, will not only provide guests with a unique and authentic San Antonio experience but also contribute to the overall growth and development of the community.

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