DETROIT - s4story -- Avanti Press will be sponsoring the Greeting Card Association's annual Workshop & Retreat in Detroit this fall. The Greeting Card Association (GCA) is a growing collective of 220+ publishers from across North America. Billion dollar companies like Hallmark and American Greetings join forces with niche greeting card publishers ranging in size from 1 to 100 people – all devoted to promoting, protecting, and preserving the greeting card industry.

The GCA holds two events in different cities every year – a curated trade event called *Noted being held in May in San Francisco, and the Workshop & Retreat, scheduled for October in Detroit.

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"The GCA has chosen Detroit for the location of its annual Workshop & Retreat in 2020," says GCA President, George White. "Our industry is at a pivotal moment; with three consecutive years of increases in the number of greeting cards mailed through the US Postal Service and dramatic increases in usage by millennials, we are winning relevance in a shifting retail landscape. We are excited to use Detroit not only for our annual business meeting, but as our classroom to celebrate creativity, resilience, inventiveness, and the unique power of connectivity that greeting cards possess."

The four day event will be held at the Westin Book Cadillac Hotel and is open to greeting card publishers, sales representatives and retailers. The event starts on September 30^th with a reception sponsored by Avanti Press, located in downtown Detroit.  Two days of programming on October 1^st and 2^nd will feature thought leaders and entrepreneurs, plus owners and creators with card publishers from across the country. The annual GCA open board meeting will be held on Saturday, October 3^rd.

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Founded in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the America and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States and Canada. Translated into over 20 languages and distributed around the world, the company also licenses its content to a variety of leading manufacturers of general merchandise categories.