PHOENIX - s4story -- PHOENIX, Ariz. – The Ultimate Pickleball League (UPL) today announced a multi-year partnership naming Aireo Sports as the league's Exclusive Official Paddle Partner beginning with the 2026 season.

The agreement brings together one of North America's fastest-growing city-based semi-professional pickleball leagues with an innovative paddle manufacturer focused on advancing athlete performance through technology and product innovation.

Operating across 13 regions in the United States and Canada, UPL provides structured team competition through city-based franchises, regional rivalries, live-streamed matches, live rankings, and a championship pathway. As the league continues expanding into Latin America, Southeast Asia, and the Caribbean, the partnership with Aireo will provide athletes and teams with a unified equipment platform built for competitive play.

Aireo Sports, founded by scientist Dr. Matthias Kling and manufacturing expert Scarlett Chen, is recognized for its Cyclone paddle featuring proprietary PulseFoam™ MPP core technology and NanoGraph™ surface engineering.

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"The UPL is building a competitive framework designed to scale, and it's doing it the right way, from the ground up and driven by community," said Matthias Kling, Co-Founder of Aireo Sports. "That grassroots DNA is exactly what Aireo is about. We want to help build what comes next for the sport and support the players shaping pickleball's future."

UPL Founder Charles Farr said the partnership reflects the league's long-term commitment to athlete development and competitive consistency.

"Exclusivity matters when you're building a league with long-term vision," Farr said. "Aireo shares our commitment to performance, integrity, and growth. Together we're creating a consistent competitive experience while supporting athletes, teams, and communities."

Under the agreement, Aireo becomes the exclusive paddle brand integrated throughout official UPL competition. The partnership includes product integration at league events, athlete and team owner access to Aireo equipment, co-branded marketing initiatives, grassroots development programs, international expansion efforts, and new revenue opportunities for regional markets.

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"This partnership is about more than equipment," Farr added. "Together, we're investing in the future of competitive pickleball and creating opportunities for athletes and communities to grow with the sport."

For more information about the Ultimate Pickleball League, visit UltimatePickleballLeague.com.

For more information about Aireo Sports, visit Aireo-Sports.com.

Media Contacts

Ultimate Pickleball League
info@ultimatepickleballleague.com

Aireo Sports
info@aireo-sports.com