VIRGINIA BEACH, Va. - s4story -- As more women embrace strength as an essential part of long-term wellness, women-founded wellness brand VYRO is helping change the conversation around one of the most researched ingredients in sports nutrition: creatine monohydrate.

Founded by Gina Bordeaux and Lacey Asher, VYRO was created to provide a simpler, more approachable path to strength support. The company's flagship product, VYRO Daily Strength, is an unflavored creatine monohydrate powder designed specifically for women who want to support their strength and active lifestyles without caffeine, stimulants, or complicated supplement routines.

"For years, creatine has largely been marketed to athletes and bodybuilders, leaving many women wondering if it was meant for them," said Gina Bordeaux, Co-Founder of VYRO. "We created VYRO Daily Strength because women deserve products that meet them where they are—whether that's lifting weights, taking Pilates, walking every morning, or simply wanting to stay active and feel strong."

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Creatine is one of the most extensively studied ingredients in sports nutrition and is widely recognized for supporting high-intensity exercise performance and helping improve strength when combined with resistance training. Despite its long history of research, many women remain unfamiliar with its role in supporting strength-focused fitness routines.

VYRO believes strength is becoming an increasingly important wellness goal for women of all ages. Rather than focusing on extreme fitness or complicated supplement stacks, the company encourages simple, sustainable habits that support consistency over time.

"Strength isn't about looking a certain way," said Lacey Asher, Co-Founder of VYRO. "It's about feeling capable in everyday life—having the confidence to stay active, keep up with your family, enjoy travel, and continue doing the things you love. We wanted to make one part of that routine incredibly simple."

Each serving of VYRO Daily Strength delivers:

• 5 grams of creatine monohydrate
• One simple, unflavored ingredient
• No caffeine
• No stimulants
• Easy mixing with water, smoothies, juice, coffee, or other beverages
• A straightforward addition to everyday wellness routines

As interest in strength training and healthy aging continues to grow, VYRO hopes to make evidence-based wellness information more accessible while helping women build sustainable habits that support lifelong health and activity.

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VYRO Daily Strength is available now at https://vyrowellness.com.

About VYRO

VYRO is a women-founded wellness brand built around one simple belief: staying strong matters. Founded by Gina Bordeaux and Lacey Asher, VYRO creates straightforward products designed to support strength, consistency, and active living without unnecessary complexity. Its flagship product, VYRO Daily Strength, is an unflavored creatine monohydrate powder made for women who want simple daily support for strength-focused routines.