ADELAIDE, Australia - s4story -- Reelp, a new voice-first relationship memory app, launches today on iOS and Android with a mission to help people remember everyone they meet.

Founded by Adelaide entrepreneur Havana George, Reelp was born from a simple daily habit. After joining a new gym and making a point of learning every person's name, George realised that the simple act of remembering people transformed how they responded to her.

"People forget 90 percent of new information within a week," said George. "That includes the name of the person you had a great conversation with yesterday. Reelp fixes that in 30 seconds."

The app works by letting users record a quick voice note after meeting someone. Users simply speak the person's name, what they do, where they met, and anything that stood out. The app then uses AI to organise the information into a searchable profile, complete with follow-up reminders.

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Unlike traditional contact management tools or CRMs, Reelp is designed for everyday human connection rather than sales pipelines. The app is aimed at entrepreneurs, professionals, creatives, and anyone who values genuine relationships over surface-level networking.

"The strongest connections are not built on strategy," said George. "They are built on the small things you remembered when nobody expected you to. A name. A detail. A moment that said I was listening and you matter to me."

Reelp also functions as a brain training tool. Research in neuroscience shows that actively recalling details about someone strengthens the neural pathways associated with memory. Each time a user records and later reviews their notes, they are training themselves to listen more carefully and pay closer attention to the people around them.

Key features include voice-to-profile creation, AI-powered summaries, follow-up reminders, searchable relationship notes, and a private activity calendar that tracks every connection.

Reelp is available now with a 7-day free trial followed by a monthly subscription of 19 AUD. The app can be downloaded from the App Store and Google Play.

For more information visit reel-in-people.com or follow @reelp.aus on Instagram.