Popular on s4story
- Filipino Poet Wins First International Poetry Prize at London's Bermondsey Festival - 105
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- Real Estate CEO Launches Explosive New Book After $275,784 Wire Fraud Incident
- History Matters: Book Recommendations for June
- Lottery.com Inc. Secures $300 Million in Growth Capital, Confirms Nasdaq Compliance & Acquires UAE Sports Incubator Amid High-Profile Brand Exposure
- Keepy Uppy™ by Ollyball Wins Prestigious 2025 Influencer Award from Clamour & The Toy Association; Announces Fall 2025 Launch at Target Stores
- K2 Integrity's U.S. and EMEA Teams Recognized in Chambers and Partners 2025 Guides
- Venardi Zurada LLP Offers Legal Support to Families After Deadly Lake Tahoe Boat Capsizing
- Elevated Healing Treatment Centers: Redefining Mental Health Care with Compassionate, Evidence-Based, and Accessible Services
- Jasmine Farrell Releases New LGBTQ+ Poetry Collection - Rising From the Roots
Similar on s4story
- From Real Estate to Reel Power: H.L Woods Carves His Legacy as a Cutting-Edge Visionary Filmmaker
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
All Sports Television Network and Its Founder in Dispute with HBO Over Use of "MAX"
S For Story/10606646
Media giant attempts to block trademark of All Sports television series.
DETROIT - s4story -- Home Box Office, Inc. (HBO) filed a "Notice of Opposition" against the "Racemax" trademark, which was filed by All Sports Television Network founder Roger Neal Smith. The trademark filed by Smith was researched and approved by the trademark office's attorney for publication. HBO filed an opposition to the filing, claiming HBO has exclusive rights to the word "Max".
In February 2023, Smith filed two trademarks using the name "Racemax". One trademark was for a television series appearing on the All Sports Television Network (All Sports). The other trademark was for a line of apparel. HBO filed an opposition to block the use of both trademarks. The broadcast giant claims that since it owns trademarks "Cinemax", "HBO Max", "Moremax", "Actionmax", "Thrillermax", "5 Starmax", "Outermax", and "Moviemax", All Sports' use of the word "Max" will cause confusion with their brand.
When researching all HBO trademarks, "Cinemax" is the only name trademarked for clothing. There currently exists 170 trademarks registered in the U.S. that contain the word "Max". This includes Ford Motor Company's "C-Max", Nike's "Air Max", and Victoria's Secret's "Angel Max". Yet, HBO is using their vast financial resources to block Smith's "Racemax" clothing trademark as well.
More on S For Story
"HBO's claim to the exclusive use of the word 'Max' with anything related to broadcasting is totally ludicrous," stated Roger Neal Smith, All Sports president and founder. Having filed numerous trademarks previously, I am aware that attorneys at the trademark office are very thorough in checking for marks that are conflicting with one another. The fact that the attorney assigned to review our trademark applications confirmed that 'Racemax' was not in conflict with any other marks is further evidence that HBO has no special claim on the word. HBO's assertion that it has exclusive use of the word 'Max' when combined with any other word related to film, television, and clothing makes absolutely no sense.
I have researched and identified 128 entertainment-related trademarks containing the word 'Max' that are currently registered in the U.S., which include 'Newsmax', 'Imax', and 'Movies to the Max'. It is obvious that HBO is simply trying to intimidate and bully me and All Sports. Initially, HBO attorneys tried intimidating me by sending threatening letters. When that did not work, they decided to officially file an opposition with the trademark office.
Our television series 'Racemax' has been running for three years. To date, we have aired the series more than 1,000 times without any notification that we were infringing on an HBO trademark. Now, all of a sudden, HBO asserts that we should not be using the word 'Max'.
More on S For Story
I cannot and will not simply roll over and quit just because a multi-billion-dollar company decides that I cannot use a word that I have the legitimate right to use. If I allow this to happen, any time we decide to create a television program or a clothing product, I will have to first contact Casey Bloys, HBO's CEO, for his permission and blessing."
About All Sports Television Network
The All Sports Television Network is a national sports network created for American broadcast television. It features sports and sports-related programming covering both traditional and non-traditional sporting events across the globe. The company strives to provide viewers with interesting and exciting programs to watch 24 hours a day, 7 days a week, and to provide the public with the opportunity to experience sporting events of which they were unaware.
In February 2023, Smith filed two trademarks using the name "Racemax". One trademark was for a television series appearing on the All Sports Television Network (All Sports). The other trademark was for a line of apparel. HBO filed an opposition to block the use of both trademarks. The broadcast giant claims that since it owns trademarks "Cinemax", "HBO Max", "Moremax", "Actionmax", "Thrillermax", "5 Starmax", "Outermax", and "Moviemax", All Sports' use of the word "Max" will cause confusion with their brand.
When researching all HBO trademarks, "Cinemax" is the only name trademarked for clothing. There currently exists 170 trademarks registered in the U.S. that contain the word "Max". This includes Ford Motor Company's "C-Max", Nike's "Air Max", and Victoria's Secret's "Angel Max". Yet, HBO is using their vast financial resources to block Smith's "Racemax" clothing trademark as well.
More on S For Story
- Julian Raven Releases Second Edition of Odious & Cerberus Following Resignation of Smithsonian Director Kim Sajet
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- From Barrio to Transgender Pioneer: Chapter 12 of A Letter to Pawtone
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
"HBO's claim to the exclusive use of the word 'Max' with anything related to broadcasting is totally ludicrous," stated Roger Neal Smith, All Sports president and founder. Having filed numerous trademarks previously, I am aware that attorneys at the trademark office are very thorough in checking for marks that are conflicting with one another. The fact that the attorney assigned to review our trademark applications confirmed that 'Racemax' was not in conflict with any other marks is further evidence that HBO has no special claim on the word. HBO's assertion that it has exclusive use of the word 'Max' when combined with any other word related to film, television, and clothing makes absolutely no sense.
I have researched and identified 128 entertainment-related trademarks containing the word 'Max' that are currently registered in the U.S., which include 'Newsmax', 'Imax', and 'Movies to the Max'. It is obvious that HBO is simply trying to intimidate and bully me and All Sports. Initially, HBO attorneys tried intimidating me by sending threatening letters. When that did not work, they decided to officially file an opposition with the trademark office.
Our television series 'Racemax' has been running for three years. To date, we have aired the series more than 1,000 times without any notification that we were infringing on an HBO trademark. Now, all of a sudden, HBO asserts that we should not be using the word 'Max'.
More on S For Story
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Kimberley Strunk's Inspiring New Book, "Jumping Boundaries,"
- Casting Pro Darya Balyura Named Judge for 2025 Meals 4 Monologues Virtual Showcase
- "Even the Crumbs Are Enough" — New Book Ignites Faith in a Time of Silence, Doubt, and Spiritual Exhaustion
I cannot and will not simply roll over and quit just because a multi-billion-dollar company decides that I cannot use a word that I have the legitimate right to use. If I allow this to happen, any time we decide to create a television program or a clothing product, I will have to first contact Casey Bloys, HBO's CEO, for his permission and blessing."
About All Sports Television Network
The All Sports Television Network is a national sports network created for American broadcast television. It features sports and sports-related programming covering both traditional and non-traditional sporting events across the globe. The company strives to provide viewers with interesting and exciting programs to watch 24 hours a day, 7 days a week, and to provide the public with the opportunity to experience sporting events of which they were unaware.
Source: All Sports Television Network
Filed Under: Entertainment
0 Comments
Latest on S For Story
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
- Infinite Health Introduces Cutting-Edge Regenerative Medicine for Wound Care with Trip Goolsby, MD
- Walking a Tightrope Backward in High Heels Published by Wordeee
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- High Fantasy Author Plans for Release of Second Book
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Indies United is pleased to present our July 2025 book releases
- New Book Music Care: The Bridge to Hope Explores Music as a Lifeline Through Life's Hardships
- Scott Burton Releases Chaos: The Weight of a Memory, a Poetic Journey Through What Still Lingers
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Industry Insider Unveils Groundbreaking Car Buying Guide for First-Time Buyers: