ATLANTA - s4story -- AthleteMerch.com, the online marketplace where athletes sell custom, player-designed gear through their own stores, has delivered more than 100,000 custom items to fans across the United States since launching earlier this year. The platform reaches the milestone with an average rating of 4.7 out of 5 from more than 500 verified customers, a sign that rapid growth has not come at the expense of product quality.

That quality signal is backed by how the feedback is collected. Every rating on AthleteMerch.com comes from a confirmed purchase, is published on a public reviews page, and can be filtered to show customers who included photos of what they received, making the score straightforward for any shopper to verify before buying.

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The platform reaches athletes at every level, from youth and high school to college and the pros, across thousands of individual storefronts. Because AthleteMerch handles design, production, shipping, and customer service in house, each store draws on the same fulfillment and quality controls, which the company says is what keeps results consistent as volume grows. Stores are free to launch, with no order minimums and nothing to pay upfront.

The company also maintains a library of athlete video testimonials, in which athletes show and discuss the gear they ordered, giving prospective buyers a firsthand look at the product.

"This feedback tells us we are getting the most important part right. When an athlete puts their name on something, it has to show up exactly as they intended," said Mick Assaf, CEO and co-founder of YOKE, the company behind AthleteMerch.com. "That trust is everything, and we intend to keep earning it. Our focus is giving athletes at every level the tools to build their brand and connect with their audience through products they are proud to stand behind."

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Athletes can open a free store, and fans can browse athlete storefronts and read the full reviews, at athletemerch.com.

About AthleteMerch.com

AthleteMerch.com lets athletes open a free online store and sell exclusive, player-designed gear to their fans. The platform handles design, production, shipping, and customer service, and has delivered more than 100,000 custom items to fans across the United States. Learn more at athletemerch.com.

Follow AthleteMerch on Instagram, X and TikTok.