NEW YORK - s4story -- Betancourt Group today announced the launch of its refreshed Plastic Free July landing page, featuring a new interactive Plastic Free July Challenge to help individuals take simple, practical steps to reduce plastic waste during July.

The online experience includes 31 daily challenges, progress tracking, achievement badges, and educational resources that encourage participants to build lasting habits and learn more about one of the world's most pressing environmental issues.

"Plastic pollution is a global challenge that requires action at every level," said Angela Betancourt, Founder and CEO of Betancourt Group. "Governments, industries, and corporations have an essential role to play in reducing plastic pollution at its source, but individuals also have the power to make meaningful changes in their daily lives. Our goal is to make those first steps approachable, encouraging, and achievable."

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The Plastic Free July landing page also features articles and practical resources that explore ways to reduce single-use plastics, embrace reuse and repair, and better understand the broader impacts of plastic pollution on communities and the environment.

Visitors can complete one challenge daily, track their progress throughout the month, and celebrate milestones as they work toward completing all 31 challenges.

Plastic Free July is a global movement encouraging millions to reduce reliance on single-use plastics and adopt more sustainable habits. Betancourt Group's new interactive challenge complements that effort by providing a free, accessible resource anyone can join, regardless of their sustainability journey.

The Plastic Free July Challenge is available now at https://betancourtgroup.com/plastic-free-july/.