WEST DES MOINES, Iowa - s4story -- Hy-Vee Health Exemplar Care today announced a new partnership with Community Choice Credit Union (Community Choice), bringing direct primary care memberships to eligible Community Choice members as part of their ongoing commitment to exceeding member expectations and delivering meaningful value beyond traditional financial services.

Through this partnership, Community Choice members can enroll in Exemplar Complete for $75 per month, giving them UNlimited access to primary and urgent care, same-day and next-day appointments and many common healthcare services for one predictable monthly price.

This move reflects a shared philosophy between the two Iowa-based organizations: putting members first through transparent, relationship-driven service and finding better ways to make everyday experiences UNcomplicated. Just as Community Choice has challenged traditional banking through its UNbanking philosophy, Hy-Vee Health Exemplar Care is working to make healthcare easier to access, easier to understand and easier to budget for.

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"We're excited to partner with Community Choice because we share a common belief that organizations should exist to serve their members," said Jon Van Der Veer, DO, MBA, Founder and CEO of Hy-Vee Health Exemplar Care. "Just as Community Choice has reimagined what people should expect from a financial institution, we're working to redefine what people should expect from primary care."

With Exemplar Complete, members pay a predictable monthly price for their everyday primary and urgent care needs rather than paying a copay each time they visit. The membership is designed to give individuals and families greater access to their care team while removing some of the uncertainty that often comes with navigating healthcare costs. In addition, the Community Choice Foundation will receive $5 for each qualifying adult membership monthly to support its work with Iowa non-profits.

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"At Community Choice, we know healthcare and financial well-being go hand in hand," said Josh Cook, President and CEO of Community Choice. "This partnership gives our members an UNcomplicated approach to everyday healthcare, with predictable costs and direct access to care. It's another way we can provide meaningful value to our members, support their overall well-being and give back to communities across Iowa."

Community Choice members can learn more about the partnership and enroll in Exemplar Complete for $75 per month at: https://www.exemplar.care/community-choice-members/