SYDNEY - s4story -- CRMIT Australia Pty Ltd, a global technology and Decision Intelligence company, today announced that it has acquired Brooke Global, an Australian consultancy specialising in business process transformation, service redesign, and digital consulting for public sector and regulated organisations.

The acquisition strengthens CRMIT's vision of delivering measurable business outcomes by combining enterprise technology and deep industry expertise. It brings together two organisations with a shared commitment to the Salesforce ecosystem, combining Brooke Global's consulting expertise with CRMIT's implementation and Agentic AI capabilities to accelerate digital transformation journeys.

For over two decades, CRMIT has helped enterprises transform customer experiences through CRM, Integration and Decision Intelligence. Brooke Global complements these capabilities with its proven strengths in service transformation and governance-led advisory services for government agencies and other regulated organisations.

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In collaboration, the two companies create a differentiated partner capable of redesigning business processes, modernising citizen services, and responsibly adopting AI. As part of the acquisition, Brooke Global's team of 40 highly experienced strategy consultants will join CRMIT's global workforce, significantly strengthening its consulting-led transformation capabilities.

Vinod Reddy, Founder & Chief Executive Officer, CRMIT Solutions, said:

"The future of enterprise transformation will be defined not simply by how organisations adopt technology, but by how effectively they redesign services, use data to make better decisions, and apply AI to create measurable outcomes. Brooke Global adds an important dimension to CRMIT's journey by deepening our understanding of public sector transformation. Together, we can build a differentiated, consulting-led model that delivers meaningful outcomes for customers."

Governments and regulated industries face increasing pressure to improve citizen experiences while balancing complex compliance, cybersecurity and regulatory requirements. The combined capabilities of CRMIT and Brooke Global enable these organisations to modernise with confidence through strategic consulting and AI-driven innovation.

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Bruce McGregor, Managing Partner, Brooke Global, said:

"Brooke Global has built its reputation on helping public sector organisations in Australia solve complex business challenges through trusted digitally-enabled service transformation. Joining CRMIT allows us to combine that expertise with global delivery capabilities and advanced AI technologies, creating a powerful platform to help our customers accelerate transformation while maintaining the governance, trust and accountability they expect."

Customers of both organisations will benefit from expanded consulting expertise, stronger Salesforce and AI capabilities, enhanced managed services and greater delivery scale across Australia and internationally. Existing Brooke Global customer engagements will continue without interruption, ensuring continuity of teams, relationships and service delivery.

The acquisition reinforces CRMIT's commitment to becoming the leading transformation partner for organisations across Australia and New Zealand seeking to modernise customer experiences, unlock intelligent decision-making, and create lasting business value.

Learn more at www.crmit.com

Learn more at www.brooke.global