DULUTH, Ga. - s4story -- As the Owner and Founder of Lulu Promotions, Ismail Sirdah explains that event promotion is half the battle in planning an event. Having created dozens of successful promotional campaigns, Ismail Sirdah is here to share his best-kept secrets on event promotion for beginners.

IDENTIFY YOUR GOALS

Ismail Sirdah describes event promotion as the practice of using different marketing strategies and channels to get the word out about your event and drive attendance or registration. Once you've decided on a goal, you can start building your marketing plan and ensure that everything you do ties back to this goal. Additionally, you will want to think about your target demographic. Where are they located? What are their interests?  The choices you make regarding demographics and psychographics will affect the platforms you choose to focus on. Business event? Focus on LinkedIn. Fundraising event? Focus on Facebook.

More on S For Story

• New Biography Traces a Living Faith Journey from the South to the Bronx - One Woman's "Yes" That Shaped Generations
• Indies United is pleased to present our January 2026 book releases
• Lick Personal Oils Introduces the Ultimate Valentine's Day Gift Collection for Romantic, Thoughtful Gifting
• Erin Rosenblum, MFT Releases New Children's Picture Book Peanut Butter and Donner: Sweet Annie's Gr
• Thorn & Bloom Magazine Launches Fourth Issue, "Radical Joy We Cultivate," to Close the Year with Joy

HAVE A WELL DEVELOPED PLAN

Secondly, Mr. Sirdah explains that your event marketing and promotion need to seamlessly fit into an integrated plan or coordinated campaigns across different marketing channels. Whether you're focusing on traditional print media, digital media, or both, your event brand should be recognizable through every touchpoint, and as a result, convert. This means using the same visual and verbal language throughout your marketing.

ENSURE YOUR INFORMATION IS SEO FRIENDLY

Next, Ismail Sirdah suggests optimizing your page for search engines (SEO). One of the first places that people go when they are looking for something to do? Google. The better your event listing and/or website incorporates search keywords that people may use to find your event, the better it will rank on their results. You might consider off-page SEO as well, posting your event on external pages with links back to your website—this contributes to a higher ranking on Google.

More on S For Story

• Lacy Hendricks Earns Prestigious MPM® Designation from NARPM®
• Jeekeshen Chinnappen Announces Upcoming Book
• Walmart $WMT and COSTCO.COM $COST Distribution as SonicShieldX™ Platform Sets the Stage for Accelerated Growth in 2026: AXIL Brands (N Y S E: AXIL)
• AI-Driven Drug Development with Publication of New Bioinformatics Whitepaper for BullFrog AI: $BFRG Strengthens Its Position in AI Drug Development
• IQSTEL Enters 2026 from a Position of Strength Following Transformational Year Marked by N A S D A Q Uplisting, Record Revenue and First-Ever

Whether you're investing in brochures, flyers, out-of-home advertising, or digital initiatives, you might want to consider building anticipation before the official launch. You can encourage engagement by asking participants to share the contest on their stories, on a post, or with a friend.

ENHANCE YOUR VISIBILITY
Lastly, Ismail Sirdah (http://www.ismailsirdahbusiness.com) suggests sitting down with your team and brainstorming every possible opportunity for visibility. From handing out flyers at local events to running an Instagram contest, the sky's the limit. As Lulu Promotions grew to become the number one promotions company in Georgia within the Hispanic and Latino markets, Ismail Sirdah suggests keeping your eyes, mind, and heart open to new ideas because you never know what you will come up with.