GILLETTE, Wyo. - s4story -- Discipline is not cold-plunging, joining the 5 AM Club, exercising twice per day, reading one book every week, or living with a Navy SEAL. True discipline requires you to put a Level 10 effort into your Level 10 problem and say "No!" to everything else.

Authors and business coaches Craig Ballantyne and Daniel Woodrum share simple yet powerful strategies for doing what you should do, when you should do it, no matter how you feel about doing it.

Inside, you will learn:

• How to leverage Effortless Discipline Systems and Higher Standards to achieve your big goals and dreams
• The one "North Star" decision required for achieving results faster and getting back on track whenever extreme obstacles get in your way
• How to quickly and easily shift your identity—a key element of high performance—so you can replace bad habits practically overnight
• A formula for creating your own personal standards of excellence that deliver your dream life without extreme sacrifices or suffering

The Dark Side of Discipline shows you how to figure out what matters—and what doesn't—to effortlessly and painlessly achieve your goals. Stop spending hundreds of hours chasing the wrong path to success. Are you ready to apply a Level 10 effort to your Level 10 problems automatically?

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Start Achieving More—Today!

About the Authors:

Craig Ballantyne is known as the "World's Most Disciplined Man" and is a business coach for high performing entrepreneurs who want to go to the next level. His previous books include The Perfect Day Formula, The Perfect Week Formula, and his Wall Street Journal best seller, Unstoppable. He was also the creator of the Turbulence Training fitness system and owns EarlyToRise.com.

Daniel Woodrum is an entrepreneur, coach, and co-author of The Dark Side of Discipline. As Head Coach at Early To Rise, he's helped thousands of entrepreneurs elevate their discipline, leadership, and productivity. With over 14 years of entrepreneurial experience, Daniel has owned multiple businesses and guided countless high-achievers to elevate their standards, systems, and results. Daniel lives with his wife and three children in Charleston, South Carolina.

The Darkside of Discipline is available everywhere books are sold.