NEW YORK - s4story -- In the wake of the devastation caused by Hurricane Melissa in Jamaica, Golden Krust, the premier Jamaican fast-casual restaurant group, is joining forces with The American Friends of Jamaica (AFJ), and a coalition of leading partners is providing critical relief to communities across the island.

With deep roots in Jamaica and a long-standing tradition of giving back, Golden Krust has launched this initiative system-wide at over 100 restaurants to stand in solidarity with those affected to help mobilize resources for recovery. This initiative will encompass the following efforts:
● Relief Fund for Jamaica – Golden Krust is championing a national effort to raise over
$250,000, with proceeds supporting on-the-ground relief initiatives led by AFJ and its

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partner organizations. Golden Krust is kickstarting the fund with a $10,000 donation.
● Donations at Checkout – Guests at participating Golden Krust restaurants can contribute
$1, $3, or $5 at checkout, with 100% of proceeds benefiting Hurricane Melissa relief
efforts. The program will run through the end of the year.
● Boxes of Hope – At Golden Krust locations nationwide, customers can donate relief
goods for Jamaica, including non-perishable food and essential items, to be shipped
directly to affected areas.

"Golden Krust was built on the values of community and compassion passed down from our
founders in Jamaica," said Steven Clarke, Vice President of Marketing at Golden Krust. "In
partnership with AFJ and our fellow organizations, we are committed to delivering meaningful aid and hope to those most affected by Hurricane Melissa."

This national campaign unites Golden Krust, AFJ, and a coalition of trusted partners, including the NCB Foundation, Food For The Poor (FFP), Global Empowerment Mission (GEM), Sanmerna Foundation, Office of Disaster Preparedness and Emergency Management (ODPEM), JetBlue, and Dennis Shipping. Together, these organizations are mobilizing resources, raising funds, and coordinating relief efforts to support affected families and rebuild impacted communities in Jamaica.

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"Our thoughts and prayers are with the families affected by Hurricane Melissa," said Wendy Hart, President of the AFJ Board. "We stand ready to deploy resources to help Jamaica during this time of crisis, ensuring aid reaches those who need it most."

To donate or learn more about Golden Krust's Hurricane Melissa Relief Initiative, visit
https://theafj.app.neoncrm.com/fundraiser/goldenkrust or stop by your nearest Golden Krust
location to get involved.

For press inquiries, contact: goldenkrust@monacreative.co