NEWQUAY, U.K. - s4story -- After years of frustration with rising fees, sudden shop suspensions, and dwindling seller support on Etsy, a couple of handmade business owners are taking matters into their own hands. Better Than Etsy, a new online marketplace built by sellers, for sellers, is preparing to launch offering a fairer, more transparent home for creatives worldwide.

Co-founded by UK business owners Rebecca Shaw and Johnny Shaw, both long time Etsy sellers with multiple successful shops between them, Better Than Etsy aims to restore the sense of community, control and fairness that handmade sellers feel has been lost. The platform is currently in development, with a rapidly growing waitlist of sellers eager to join ahead of its beta roll out and 2026 launch.

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"Etsy changed everything for small makers but it's time for a platform that puts sellers first again," say the Shaws. "Better Than Etsy is about fair fees, freedom from random bans and a community that truly values creativity over algorithms."

The platform includes transparent fee structures, tiered membership options for every seller level and built-in tools for marketing, analytics, education and shop management. Better Than Etsy is being built to support makers at every stage, from new creators to full-time handmade business owners.

Sellers can join the early waitlist at https://.betterthanetsy.com to secure founding member status and early access to the beta programme.