ATLANTA - s4story -- The world-famous, Harlem Globetrotters™ and Stria Sport, a performance shoe and apparel brand based in Chicago, today announced a joint partnership making Stria Sport the official performance shoe for the 2026 Centennial season. Stria Sport will be outfitting game and performance shoes for the Harlem Globetrotters and Washington Generals beginning with a special event at Madison Square Garden on Sunday, December 14.

"Stria is a disruptive, grassroots sneaker brand, globally distributed, outfitting top tier athletes from the NBA to the Olympics to pro hoops leagues around the world. They are an exciting new partner as we begin our Centennial season," said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. "A few of our players had been wearing Stria sneakers, loved the product, and had a relationship with Eric Porter and his team. I connected with those players to get their thoughts on a potentially bigger partnership, as getting feedback from our athletes is a crucial part of many aspects of our business, and here we are with a great fit for both organizations."

More on S For Story

• Evelyn Reed Releases New Emotional Memoir - Shattered Vows: A Journey Through Betrayal and Healing
• Accelerating Precious Metals Expansion and Digital Asset Innovation Ahead of 2026: Asia Broadband Inc. (Stock Symbol: AABB)
• A Holiday Gift for Gay Men Tired of Hookup Culture…International Romance
• Naturism Resurgence (NRE) Announces the World's First Standardised Stigma Measure (SSM) for Naturism
• London Art Exchange Emerges as a Leading Force in UK Contemporary Art, Elevating Three Artists to Secondary-Market Success

"We are extremely excited to officially launch our partnership with the world-renowned Harlem Globetrotters for their upcoming 100th anniversary season," said Eric Porter, Stria Sport founder. "Our goal has always been to design the highest-performing shoes that can help athletes around the world succeed at the peaks of their careers. We are inspired, humbled and motivated to contribute to the next phase of the Globetrotters legacy and their commitment to excellence on the court and in the community."

Athletes will wear Stria Sport footwear during all official Global Tour games, ensuring strong brand visibility across hundreds of domestic and international appearances. Stria will be featured through in-game promotions across the tour. The footwear will also be showcased in all media moments, appearances, and CSR activations.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the "Ambassadors of Basketball." International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

More on S For Story

• TK Sheffield Announces the Release of The Valentine Lines
• Award-Winning Poet Jacob Harvey Redloh
• myLAB Box Expands, Becoming the First and Only At-Home Testing Company to Serve the Entire Family—Human and Furry—with New Pet Intolerance Test
• Entering 2026 with Expanding Footprint, Strong Industry Tailwinds, and Anticipated Q3 Results: Off The Hook YS Inc. (N Y S E American: OTH)
• Tiger-Rock Martial Arts Appoints Jami Bond as Vice President of Growth

http://www.harlemglobetrotters.com