SYDNEY - s4story -- Arise Collective has joined forces with WWF-Australia to upcycle a dangerous commercial gill net from the Northern Great Barrier Reef and turn it into a pair of fashionable, sustainable sunglasses.

The collaboration aims to help keep marine life safe and our oceans clean. Each year an estimated 98,228 marine animals, including dolphins, dugongs and turtles, are caught in these deadly commercial gill nets on Queensland's east coast. So in 2018, WWF-Australia supporters bought and removed the last full-time commercial gill net from the northern Great Barrier Reef.

The net was cut, melted and moulded into these one-of-a-kind sunglasses called ReefCycle. With 50 percent of all proceeds going back to WWF-Australia for conservation work, this means that every pair purchased helps to remove even more plastic from our oceans.

More on S For Story

• Ladies - Here is How to Elevate Your Wardrobe
• Author Ev Bishop Releases New Holiday Romance – Christmas Dreams
• New from Down & Out Books: COAST TO COAST NOIR edited by Andrew McAleer and Paul D. Marks
• STARK Industries LLC Supports Space Center Houston's Exhibit on NASA Innovations During the Pandemic via NASA JPL-Designed VITAL Ventilator Loan
• United We Rise Works To Collectively End The HIV Epidemic For Every(Black)Body

"Arise Collective as a brand stands for helping to build a better world and we really believe that this initiative is helping to do so by making our oceans cleaner one pair of sunglasses at a time", says Julia Ritchie, Arise Collective brand manager.

The grim statistics show that 8 million tonnes of plastic, including harmful fishing nets, end up in our oceans every year. The collaboration has directly helped to make a dent in that reality by not only removing the net but upcycling it into something useful. With 50% of the proceeds going back into further conservation work through WWF-Australia, your purchase is also helping to contribute to even more environmental improvements.

"The ReefCycle sunnies are a wonderful way to protect our iconic marine wildlife from being captured in fishing nets, while also minimising waste and creating something worthwhile out of discarded materials. The more ocean plastic we can upcycle, the more marine life we can save," said Simon Miller, WWF-Australia's sustainable fisheries project manager.

More on S For Story

• Cheeses of Europe Celebrates Brunch Culture
• HOPEFEST 360° Announced as Epic Worldwide Event Amplifying the Voices of Ordinary People
• ROSIE READER Launches Literary Adventures for Children Ages 3 to 5
• "Felix Unbound" by Cathy Gunn is published by New Generation
• "The Reluctant Assassin" by Bip Wetherell is published

ReefCycle sunglasses come in three different lens colours (brown, grey and green) and can be polarised or non-polarised. They cost $89 for regular, $139 for polarised, and a prescription option is also available.

Remember- the more sunglasses sold, the more plastic we can remove from our oceans.

Order your pair here now. Available exclusively at Vision Direct Australia.