LOS ANGELES - s4story -- Being a jeweler during these times has brought us back to a more personal experience. Our transactions are more emotional, with a stronger sentimental reason to buy jewelry, whether that be an engagement, an anniversary, a birthday, or even not killing each other during quarantine, or simply "I'm celebrating our survival through these troubling times."

As a Private jeweler, we specialize in handling High Net Worth Individuals by way of sourcing the finest pieces available in the marketplace, yet doing so within a heightened level of privacy, understanding that today's society has an acute sensitivity to identity and privacy. ICON does not have a storefront, we believe that because we prefer to conduct business at the convenience of our client in their home or office, it allows us to learn a little more about our clients true "inner self."

With the worlds current situation, how I personally view shopping in "store" idea? Well, why should our clients pay exorbitant prices for fantastic jewels simply because they are indirectly paying for the "brick and mortar rent."  We find the personal private setting to be safer.  The ICON Family is more than ever committed to playing its part to fight against the spread of this virus, and  these erratic times. Its our conviction and  duty to act to minimize risk  for our teams, partners, and clients.

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The 30-year veteran in the trade, Aldo Dinelli has a history of collaborating with many jewelry houses, style icons, Hollywood stars and famed musical legends, like, Sir Elton John, Paula Abdul, Toni Braxton, as well as mega athletes like Drew Brees, Matt Shaub and George Forman. Throughout his career as a jeweler he has courted Presidential Families, including the late George H. W. Bush / 41st President of The United States.

His first opportunity opened at Cartier NYC, in 1990, where he was under the wing of both Arnaud Bamberger, Executive Chairman of Cartier Worldwide, and Ralph Destino, the Chairman-Emeritus of Cartier, Inc.  It was here that Dinelli  showed his natural ability, tenacity, and dedication, and that in turn awarded him the respect and mentorship of the 'Quiet Legend' in the industry, Mr. Louis Glick, as well as other famed, powerful jewelers and "Godfathers" in this industry like Simon Critchell, and William Goldberg .

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Aldo Dinelli went on to create his own company, ICON Jewels , a private jewelry house based in Houston, TX. with his partner and wife Cynthia Pinot Dinelli.

Aldo Dinelli actively consults financial institutions, private investors and bankers on the "Investment Grade Process" of both world class gems, and important diamonds in today's market.  Some of ICON Jewels other clients have included some of  the following:  Houston Museum of Natural Science,  Merrill Lynch, Pricewaterhouse Coopers, Smith Barney, Shearson  Lehman Brothers,  Lloyd's of London, Sports Agents, and Private Wealth Managers. To Contact the House of ICON : 281-7251023 www.ICONJewelsusa.com