LOS ANGELES - s4story -- The International Frozen Yogurt Association (IFYA) today announced the launch of the 2026 National Frozen Yogurt Consumer Survey, the only annual study dedicated exclusively to understanding how consumers across the United States enjoy frozen yogurt. The survey is open from September 30 through October 14, 2026. U.S. residents ages 13 and older are invited to participate.

The National Frozen Yogurt Consumer Survey collects insights on consumer habits, preferences, motivations, and trends within the frozen yogurt category. Results will be shared with frozen yogurt shops, suppliers, and industry stakeholders to help them better understand evolving consumer expectations and strengthen their ability to serve local communities. Findings will also be compared to last year's results to highlight emerging trends and shifts in consumer behavior.

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"Frozen yogurt shops rely on accurate, timely consumer insights to make informed decisions about flavors, toppings, store formats, and customer experience," said Susan Linton, IFYA President. "This survey gives consumers a direct voice in shaping the future of froyo."

Participants Can Win Froyo Gift Cards

To thank participants for their time, IFYA is offering the chance to win one of ten $25 gift cards redeemable at any U.S. frozen yogurt shop that offers online gift cards. Winners will be selected at random, notified by email and announced on IFYA's social media channels by October 21, 2026.

Survey Highlights

• Open: September 30 – October 14, 2026
• Eligibility: U.S. residents ages 13+
• Length: Approximately 6 minutes
• Limit: One response per person
• Privacy: Email addresses are used solely for prize notification

Take the survey here: https://tinyurl.com/2026froyosurvey

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) is an unbiased source of support and information for current and prospective frozen yogurt store operators and the wider frozen yogurt industry. The IFYA provides timely industry data, resources, and insights to help its members succeed.