ATLANTA - s4story -- Author and Marketing expert A. Lee Judge announced the launch of the official CASH Team for Sales and Marketing Training, a powerhouse group of Sales and Marketing leaders delivering Kickoff Takeover sessions that transform company meetings into full-scale revenue alignment experiences. Just in time for Sales Kickoff and company annual meetings, this training becomes available starting in Q4 of 2025.

Built on the book by A. Lee Judge, CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine, the program introduces the CASH Framework (Communication, Alignment, Systems, Honesty) into Sales Kickoffs and company-wide training events. Unlike single-speaker sessions, a CASH Team Kickoff consists of select experts to help organizations unify their Revenue Teams and accelerate growth.

"Our mission is to help companies erase the divide between Sales and Marketing," said Judge. "The CASH Team brings together some of the sharpest minds in business to equip leaders with a practical framework for building alignment, trust, and performance."

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A CASH Team Kickoff consists of select members of the team, including:

• A. Lee Judge – Marketing and Sales Strategist, keynote speaker, and creator of the CASH Framework.
• Pam Didner – Globally recognized B2B Sales and Marketing strategist, speaker, and author.
• Jennifer Jurgens – Sales and Marketing leader and strategist specializing in growth through communication and customer engagement.
• Robert Rose – Marketing strategist, author, and advisor guiding modern Marketing leadership.
• Sydni Craig-Hart – Communications strategist and CEO of Smart Simple Marketing, specializing in customer-focused messaging.
• David Sliman – Entrepreneur, author, and Sales leader focused on performance, leadership training, and revenue growth.
• Roderick Jefferson – Bestselling Author with real-world lessons and stories that empower audiences to apply new ideas immediately.
• Matt McDarby – Sales leadership expert, author, and coach helping teams excel through strategic coaching and customer-focused selling.

Together, the CASH Team delivers immersive sessions built around the four pillars of the CASH Framework:

• Communication – Building trust and clarity between teams.
• Alignment – Driving unified goals, KPIs, and accountability.
• Systems – Streamlining processes and technology to accelerate revenue.
• Honesty – Creating transparency and trust to reduce revenue leakage.

Organizations that book a CASH Kickoff Takeover gain access to an end-to-end program designed to inspire teams, align leaders, and deliver strategies that supercharge revenue performance.

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About CASH Training

CASH is a strategic framework created by A. Lee Judge to help Sales and Marketing teams work better together. Built on four foundational principles - Communication, Alignment, Systems, and Honesty, CASH equips organizations to unify their Sales and Marketing efforts into a high-performing Revenue Team.

Learn more about how to implement CASH in your organization: https://aleejudge.com/cash-training-events-for-sales-and-marketing-teams/?utm_source=pressrelease