LOUISVILLE, Ky. - s4story -- Louisville-Based Sauer Agency Opens to Deliver Strategy and Creative Services Grounded in Research

Louisville, KY – September 15, 2025 — Marketing strategist and researcher Timothy Sauer, Ph.D. has launched Sauer Agency, a Louisville-based consultancy focused on research, strategy, and creative consulting for agencies, regional brands, and growth-focused businesses.

After nearly 12 years with LEAP Group, most recently as Vice President of Research & Strategy, Sauer founded the agency to make high-level insights and strategy accessible to organizations across the Midwest and beyond.

"Great creative starts with great insights," said Sauer. "Sauer Agency is designed to take the guesswork out of marketing by turning consumer understanding into clear direction for strategy, messaging, and creative execution."

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Sauer brings more than 20 years of behavioral research experience, including leading hundreds of focus groups, surveying hundreds of thousands of consumers, and teaching graduate-level research methods. Combined with a decade of marketing strategy and execution, Sauer Agency offers clients a rare combination of insight and innovation.

Service areas include:

• Research + Evaluation: consumer insights, competitive audits, digital listening, program evaluation.
• Strategy: positioning, messaging, go-to-market planning, creative briefs.
• Creative Consulting: concept testing, brainstorm facilitation, and idea development.

Headquartered in Louisville, Sauer Agency partners with clients locally, regionally, and nationally, helping organizations uncover consumer insights that drive smarter strategy and stronger creative outcomes.

About Sauer Agency
Sauer Agency is a consultancy specializing in research, strategy, and creative consulting. Founded by Timothy Sauer, Ph.D., the firm helps agencies, regional brands, and growth-focused businesses transform consumer insights into actionable marketing direction.

Learn more at http://www.saueragency.com