NEW YORK - s4story -- Love All, the women-owned sportswear brand founded by Kate Davis, has acquired UpDown Sport, a racquet-bag label founded by Ashley Carlson. The acquisition expands Love All beyond apparel, adding a dedicated collection of tennis, pickleball, sling, and tote bags under the Love All umbrella.

UpDown began with a simple problem: finding a bag that could carry a racquet or paddle alongside the things people need for the rest of the day. The collection is made for tennis and pickleball players, as well as anyone looking for a bag that moves easily between sport, travel, and everyday life.

Highlights include The Lily, a tennis bag with a dedicated racquet compartment and zippered pockets; The Alexis, a pickleball bag designed with room for a paddle, balls, a water bottle, and daily essentials; and The Tutu, a compact sling bag for carrying a racquet and the things needed between the court and wherever the day goes next.

"We are so thrilled to welcome UpDown Sport to the Love All family,"  said Kate Davis, founder of Love All. "This acquisition is especially meaningful to me because UpDown was created by my dear friend Ashley, someone I have known, worked alongside, and admired for many years. She has an incredible eye, and I have always loved the thoughtful design and effortless elegance she brought to the brand. Her collection of tennis, pickleball, and tote bags feels like such a natural fit for Love All."

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Davis founded Love All in 2021 with a focus on women's tennis apparel that felt polished, comfortable, and wearable off the court. Since then, the company has expanded into golf, swim, ski, lifestyle, and children's collections.

Bringing UpDown into the business gives Love All a more complete offering in tennis and pickleball accessories, while staying close to the brand's original point of view: sport should fit into real life.

The Love All x UpDown collection is now available at https://loveall.com/collections/love-all-x-updown

About Love All
Founded in 2021 by Kate Davis, Love All is a women-owned and designed American sportswear company inspired by classic sport and modern life. What began with tennis has expanded into golf, swim, ski, lifestyle, children's apparel, and accessories. Visit loveall.com to learn more.

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